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About Zal Dastur

Zal is the cofounder of Lucep and looks after the sales and marketing in the company. His whole career has been wrapped up in startups and he lives to make the next deal.

Three 3-Letter Mantras to Generate More B2B Leads From Your Blog

A mantra by definition is something like a charm. You keep repeating and it works every time. If you have a B2B business blog which generates leads, follow these three 3-letter mantras which will generate more and more leads, every time you use them. B2B The focus of a B2C blog targeting consumers is far [...]

By |2017-10-13T15:40:21+00:00October 13th, 2017|B2B|0 Comments

Is AI Essential for Account-Based Marketing?

According to a Demandbase study on the use of artificial intelligence in account based marketing, only 10% of marketers are using it. This despite the fact that 80% of the respondents said they think AI will revolutionize marketing. AI for ABM is an idea whose time has come, but the devil is in the details. [...]

By |2017-10-13T11:36:35+00:00October 13th, 2017|Marketing|0 Comments

5 B2B Tips for creating a marketable website

If you have a business website, you'd like to see more visitors, more leads generated and more conversions. This requires a marketable website, which raises the question of what makes it more marketable. Let's take a look at a few of the prominent B2B solution provider websites that attract an indecently large amount of traffic [...]

By |2017-10-11T11:34:41+00:00October 11th, 2017|SEO|0 Comments

The B2B content types that generate high quality leads

According to content marketing statistics from PointVisible, which you can see on this inforgraphic from MarketingProfs.com, a full 89% of B2B marketers are already using content marketing as part of their strategy. More relevant is that 62% claimed to be more successful at it than they were a year ago. If you want to be more successful [...]

By |2017-10-10T16:15:07+00:00October 10th, 2017|B2B, Marketing|0 Comments