Home/Zal Dastur

About Zal Dastur

Zal is the cofounder of Lucep and looks after the sales and marketing in the company. His whole career has been wrapped up in startups and he lives to make the next deal.

Missed opportunities in your B2B marketing

B2B marketing is far more targeted and personalized as compared to casting a wide net to attract consumers and end users. You may be getting leads from advertising, cold calls to businesses in your niche, and through field sales agents in your city who go around visiting prospects in person. But this niche B2B marketing [...]

By |2017-09-19T18:51:40+00:00September 19th, 2017|B2B, Marketing|0 Comments

Want to break into a specific B2B market? Here’s how…

Lucep is in the business of selling a B2B sales tool, so we basically have to convince every client that we know how to help them sell more, and get more leads and conversions from their existing lead generation channels. Since we respond to requests for callbacks from hundreds of businesses from all parts of [...]

By |2017-09-19T18:50:06+00:00September 19th, 2017|B2B, Sales|0 Comments

Six building blocks for increasing B2B lead conversion

As a start, let me tell you that Lucep will increase your B2B lead conversion rate, and that's what this post is all about. What we do is enable your sales team to respond instantly to leads, which is one of the six building blocks for increasing B2B lead conversion. Let's look at all six [...]

By |2017-09-19T18:49:27+00:00September 19th, 2017|Lead|0 Comments

How to avoid marketing fatigue for email, cold calling and content

Whichever your industry, there's a finite limit to the number of B2B connections you can make. After some time, the leads are harder to come by and you have to focus more on customer marketing and branding to keep yourself on the radar of your B2B buyers. This is where marketing fatigue sets in, and [...]

By |2017-09-19T18:48:53+00:00September 19th, 2017|B2B, Marketing|0 Comments

What is Blogging ROI? Traffic, Conversions and Influencer Engagement

Before we get to the part about figuring out the traffic and conversions from your blog, you need to know what is that you're trying to achieve from the efforts spent. You could be looking to generate more traffic and leads online, you can use it for outreach efforts on social media, to engage influencers, [...]

By |2017-09-19T18:48:01+00:00September 19th, 2017|Marketing|0 Comments

5 Ways to Increase B2B Lead Generation

If you're in the B2B business, the amount of website traffic you get and the amount of reach you need are both far more limited than, say, Amazon.com or Apple's iTunes and other such sites that deal directly with consumers. That said, your B2B lead generation methods also need to be different from the usual [...]

By |2017-09-19T18:47:16+00:00September 19th, 2017|B2B|0 Comments

AI and Machine Learning Startups Taking Over Sales Technology

As an AI startup, Lucep has been nominated for and won awards as a disruptive startup as well as for the technology platform we have developed. Now we want to give back some of that recognition to other innovative technologies that we like, by naming sales technology startups that are creating some buzz this [...]

By |2017-09-19T18:46:50+00:00September 19th, 2017|Sales|0 Comments

How to Quickly Engage Your Customers

Engaging customers on all channels that they are present on is one of the new realities of online marketing. You have to engage your customers on your website, social media, email, by phone, in person, through referrals, influencers, events and all other such channels. Listed below are 5 quick ways that will help you quickly [...]

By |2017-09-19T18:45:59+00:00September 19th, 2017|Customer|0 Comments

Integrating Zoho CRM with other Zoho Apps

Zoho is one of the world's most popular CRMs, and it's not just because of the features and functionality. The best part about using Zoho as your CRM is that it integrates beautifully with the rest of the Zoho suite of apps and marketing automation tools. In this post, I want to share with you [...]

By |2017-08-30T18:57:23+00:00August 30th, 2017|Marketing|0 Comments

Recapture Leads Lost Due to Missed Calls from Online Buyers

Depending on which business you're in, anywhere between 38% to 60% of the calls you get are from people who want to know your business hours. This according to the Google-Ipsos study on the impact of Click to Call on mobile search users. The study also says that one of the main reasons that 54% [...]

By |2017-08-30T11:33:58+00:00August 30th, 2017|Lead|0 Comments