/Zal Dastur

About Zal Dastur

Zal is the cofounder of Lucep and looks after the sales and marketing in the company. His whole career has been wrapped up in startups and he lives to make the next deal.

Omnichannel Marketing Defined by the Experts

It's conventional marketing wisdom to be where your customers are. From the shops and right to the email inboxes and the most visited website in your industry, a huge social presence and now mobile, marketers have followed their customers on every channel possible. But that's still not enough, because there's a difference between a multi-channel [...]

By |2018-01-23T09:09:09+00:00January 23rd, 2018|Omnichannel|0 Comments

Branch Transformation Trends – White Paper on Future of Branch Banking

At this year's IQPC - Branch Transformation Conference in Singapore, the agenda is mainly focused around one thing - Human centered design across all channels, and the technologies that enable today's bank branches to move towards this design through customer identification and segmentation. For example, Hui Hui Li, President of Global Business Management, Deputy GM [...]

By |2018-01-23T09:08:04+00:00January 23rd, 2018|Omnichannel|0 Comments

Banking jobs made easy with Omnichannel software

The old fashioned way of banking is to know your customers, greet them when they arrive at the bank, and you know beforehand what they are there for. This is what makes customers prefer a particular bank and branch - because they know the tellers and managers, and expect fast and efficient service. The question [...]

By |2018-01-03T10:02:02+00:00January 2nd, 2018|Omnichannel|0 Comments

How Digital Signage Impacts the Psychology of Wait Times

The only thing that is more physically and mentally debilitating than an extended session with your banker, physician or a government agency is an exhaustive wait before your name or number gets called.   Having a dentist drilling into your teeth for 30 minutes is scary, but it seems a lot worse when you have [...]

By |2017-12-27T10:10:15+00:00December 20th, 2017|Omnichannel|0 Comments

How Instant Response to Facebook Drives Prineville Economic Development

Earlier this month, Facebook added the eleventh data center to their massive data operations in Henrico, VA. It's so vast that it will need 22,000 miles of fibre-optic cables, and it will all be powered by 100% clean and renewable energy, enabling Facebook to continue keeping their carbon footprint down to a minimum. Each of these [...]

By |2017-12-14T09:31:11+00:00December 14th, 2017|Lead|0 Comments

Leverage B2B Marketing Automation for Maximum Impact

The thing about automating your marketing process is that any one tool can't function alone by itself. Automating social postings without automating the lead generation process is a waste. Getting sales leads into your inbox is a waste if you don't act on it instantly, for which you need an instant notification and lead response [...]

By |2017-12-13T14:53:04+00:00December 13th, 2017|B2B, Marketing|1 Comment

5 Mantras of B2B Inbound Marketing

When it comes to B2B inbound marketing, the two things you need are social shares and a steady flow of relevant traffic to your website. It's easy to get website traffic, but not so easy to make it convert. Similarly, it's easy to get social shares, but converting them into clicks and leads is difficult. [...]

By |2017-12-12T18:07:55+00:00December 12th, 2017|Sales|0 Comments