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Do you still distribute leads to your clients manually on google sheets or excel sheets? It takes anywhere between 60 hours to five days for a digital lead to make its way from the web through to an email, get entered into a CRM, forwarded to a call center, added to a spreadsheet and then into the hands of the sales executive who must close the sale. This loss of time is costing your clients conversions, if you are able to show better conversion rates from your ads then your clients will be very happy with your performance.
Make use of Lucep for Digital marketing agencies to help your clients respond back to their customers instantly. This means the lead reaches, in real-time, the phone of the right sales team member, who then responds back instantly. Lucep’s smart lead distribution algorithm cuts through all the delay and technologies to connect people to people - that’s how sales still works.
A customer who finds your client on social media can be moved to the phone, be sent an email quote, and may then visit the client’s website to complete the transaction.
Lucep has the ability to integrate with all your digital channels such as your website, landing pages, chat bots, and paid lead ad campaigns on Google and Facebook. Lucep will extract all your leads from these platforms in real-time and push them to your sales team instantly.
There’s a simple reason why your clients must be able to do this. As a digital marketing agency, you must be able to facilitate conversations between your clients and their customers that continue across channels. Omnichannel customers who use more than three channels will generate 210% more revenue, on average, compared to those who use a single channel.
There’s a common problem that every digital marketing agency faces - your client says the leads you’re helping generate or sending to them are just not converting. Your lead sources, on the other hand, claim they’re generating exactly the right leads which you and your client asked for. How to align sales and marketing teams to achieve your client’s goals?
Lucep’s instant response and sales team performance tracking and reporting capabilities ensure that both marketing and sales teams are working in sync. The transparency created by our system ensures that the Marketing team generates sales-qualified leads (SQLs). The Sales team, likewise, has to meet the service level agreement (SLA) that it has with the Marketing team in terms of lead response.
Benefits of Smarketing (sales and marketing alignment):
1. 38% higher sales win rates.
2. 36% higher customer retention rates.
3. 209% more revenue from marketing.
Once a lead is sent out to the sales team, the client’s management and the digital marketing agency that generated the leads is typically blind to what is happening. Lucep can accurately monitor and manage sales team performance with custom reports for each campaign, as well as for specific client locations and each sales executive.
Post-interaction surveys: You can monitor and improve
1. Lead response time for each sales representative.
2. Feedback through post-interaction surveys to find out how the call went.
3. Lead qualification through a contact center before pushing it out to the sales team.