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After Covid-19, every automotive brand and dealership is looking to digital as their main source of leads. Every lead is precious. We can help you convert more test drives from your web leads.
But dealership sales teams are wasting up to 80% of their precious time on invalid numbers and talking to casual callers who are not ready for a test drive.
Lucep's Automated Lead Qualification technology handles both instant response to digital leads and the subsequent qualification of leads into scheduled test drives through multi-channel (IVR, WhatsApp, SMS and Email) conversation sequences with your prospects.
The sales team can now focus on engaging prospects that are interested in a test drive and learning more about vehicle options.
Implementing Lucep into your pre-Sales enquiry management process will drive up the conversion rate of leads into test drive requests by upto 21%.
Auto brands and dealerships have allocated large budgets for digital marketing, and want to ensure that they are generating best ROI - move more inventory in and out your dealerships.
Omnichannel lead acquisition: Using the Lucep platform, companies can connect web leads generated from their digital marketing on websites, social, email and other channels directly and instantly to their dealer sales executives in the showroom.
Integration: Integrate Lucep easily with your CRM, DMS and other existing lead management solutions. Moving leads in real-time into your lead management system ensures that no leads slip through the cracks and duplication of effort is avoided regardless of which channel the lead is generated from.
Real-time lead updates from sales representatives enables your automotive marketing team to optimise lead generation initiatives based on fast feedback from the sales team.
Traffic analytics: Data that comes with each lead raised includes traffic analytics information about the lead, including demographics (who they are) and how they found your website (source), which pages they visited on your site, and more. Help your sales team respond instantly to leads, armed with lead data and analytics that converts more leads into test drives.
Custom reports: Provide marketing teams with actionable data on what channels and campaigns are generating leads that convert quickly into test rides.
Get your marketing and sales teams working in alignment to get the leads you want and convert them into automotive sales. Get Lucep.
One of the challenges for automotive marketing and sales managers is lead performance analytics. Leads are distributed to dealerships and sales representatives via spreadsheets, email and messages. Management is blind about what happens to the leads once they are sent to the dealership and distributed to DSEs. This means no performance tracking during this part of the sales process, so many leads are not responded to, or gone to a competitor due to delay in lead response.
Real-time lead tracking:Lucep is your own dashboard with real-time tracking of sales lead response at each dealership. Accurately benchmark and manage sales team performance with custom reports for your dealer network, as well as for specific dealerships and each dealer sales executive.
Post-interaction surveys: You can monitor and improve
• Lead response time for each sales representative.
• Feedback through post-interaction surveys to find out how the call went.
• Lead qualification through a contact center before pushing it to dealerships.
This use case showcases how smart lead distribution by an auto brand to its dealer network resulted in faster real-time response and a big boost in test ride conversions across the entire network of dealerships.
The client is a well-respected brand in the Indian automotive sector with dealerships in all regions. Read more…
One automotive dealership who started using Lucep on their website saw the leads generated jump by 200% within a month. They gamified their sales process by asking half their sales team to start using Lucep.
Car sales from web leads increased 100% month over month, and sales reps not using Lucep started asking for it. Read more…
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