The Conflict Between HR and Sales Managers
This post may seem like it's about limiting the role of HR in enabling sales, but it's more about HR and Sales managers working together to define your perfect sales force. HR implements the policies [...]
How Salesforce and Hubspot Grew Their Sales Force
The difference between your sales force and other employees is that others are hired to keep up with growth, while your sales force is the one that provides that growth. That frees CEOs and sales [...]
How to Integrate Your CRM With Mailchimp
Your two key lead databases that are central to your marketing and sales processes are siloed from each other. One is your CRM, and the other is your Mailchimp subscriber base. If they're not connected, [...]
Our 50 Favourite Sales Blogs for 2017
We spend way too much time reading articles and blog posts on sales written by experts and industry leaders. It's time well spent, and has provided a lot of valuable input that has gone into [...]
Tracking Twitter Metrics Through CRM Integration and Google Analytics
The biggest problem with social media marketing is that it's hard to measure the returns. In fact, let's forget about how to measure ROI from social media. How many businesses even know what are the [...]
How to Use Live Chat Transcripts to Increase Website Conversions
One of the strategies we're deploying at Lucep is to market our SaaS subscription service to businesses that already use live chat on their website. The theory is that since you're aware of the importance [...]
Astrology websites align your stars with Lucep and talk to your customers
You find the correct alignment between the moon and the stars for the people who come to you for help. Likewise, you also need to find out the perfect alignment between various automation tools and [...]
Getting No Conversions From Your Website?
We've been doing some marketing outreach recently on platforms such as Shopify and Wordpress where we can find lots of potential Lucep clients - people with new or existing websites who are not getting enough [...]
25 Sales Enablement Apps That Will Skyrocket Your Sales
We’ve taken a stab at defining sales enablement. Now I want to take it one step further and provide you some of that enablement at your fingertips. Take a look at these 25 sales enablement [...]
7 Ways to Maximize Website Conversions From Live Chat
There may be differences in how live chat and click to call work, and they’re our competitors since we fulfill many of the same functions. But both are great customer service tools, and both are [...]