The Lucep Blog

At the intersection of sales, CX and digital innovation.

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Blog header image for Sales Software for Financial Advisors

Sales Software for Financial Advisors

The sales software listed here will help financial advisors talk to website visitors, generate more leads, and establish a sales process.

Blog header image for How Digital Signage Impacts the Psychology of Waiting Lines

How Digital Signage Impacts the Psychology of Waiting Lines

The only thing that is more physically and mentally debilitating than an extended session with your banker, physician or a government agency is an exhaustive wait before your name or number gets called.

Blog header image for How Instant Response to Facebook Drives Prineville Economic Development

How Instant Response to Facebook Drives Prineville Economic Development

How do cities bag large economic development projects? The importance of instant response is highlighted by Facebook's first data center ...

Blog header image for Leverage B2B Marketing Automation for Maximum Impact

Leverage B2B Marketing Automation for Maximum Impact

How to leverage B2B marketing automation - 1. Content curation 2. Lead generation 3. Lead response 4. CRM integration 5. Lead distribution.

Blog header image for 5 Mantras of B2B Inbound Marketing

5 Mantras of B2B Inbound Marketing

5 Mantras of B2B Inbound Marketing - 1. Align marketing and sales 2. Content is king 3. Instant response 4. Get a CRM 5. Automate your ...

Blog header image for Live Chat is Dead – Reason #5

Live Chat is Dead – Reason #5

Live Chat is Dead - Reason #5 - Chat technology is so non millennial. ... After every one minute of inactivity and after 3 such queries, the chat is ...

Blog header image for Live Chat is Dead – Reason #4

Live Chat is Dead – Reason #4

This is the fourth answer to our series on - Is Live Chat Dead? Live Chat is Dead – Reason #4 - Live chats don't belong to anybody

Blog header image for Live Chat is Dead – Reason #3

Live Chat is Dead – Reason #3

This is the third answer to our series on - Is Live Chat Dead? Reason #3 - Chat can't deal with complex sales who need to talk before they buy. ... underestimate anybody that has ever come and asked for your help through chat. ... We also share information about your use of our site with our social media, ...

Blog header image for Live Chat is Dead – Reason #2

Live Chat is Dead – Reason #2

This is the second answer to our series on - Is Live Chat Dead? Reason #2 - If automated, it's just a heartless bot. ... In the run for maintaining the speed of response, companies quite often tend to forget the ... We also share information about your use of our site with our social media, advertising and ...

Blog header image for Live Chat is Dead – Reason #1

Live Chat is Dead – Reason #1

This is the first answer to our series on - Is Live Chat Dead? Reason #1 - If unautomated, instant replies are a huge burden. ... The rule of the thumb for any chat tool is that it should respond in less than 30 seconds. ... We also share information about your use of our site with our social media, advertising and..

Blog header image for Is Live Chat Dead?

Is Live Chat Dead?

Is Live Chat Dead? Open letter to people in Sales and Customer Support - I come not to bury Live Chat, but to praise it.

Blog header image for Three 3-Letter Mantras to Generate More B2B Leads From Your Blog

Three 3-Letter Mantras to Generate More B2B Leads From Your Blog

A mantra by definition is something like a charm. You keep repeating and it works every time. If you have a B2B business blog which generates ...