The Lucep Blog

At the intersection of sales, CX and digital innovation.

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Blog header image for Implement Free Call Back on Your Website

Implement Free Call Back on Your Website

Find out how implementing free call back on your website will help improve key marketing metrics and help move leads from marketing to sales.

Blog header image for B2B Sales Tips – Pros and Cons of Outbound vs Inbound Marketing

B2B Sales Tips – Pros and Cons of Outbound vs Inbound Marketing

Dragon Law themselves has been using effective outbound techniques that Sarah Hales describes in this video and interview transcript.

Blog header image for Callback Customers Using a Call Back Tool on Your Website

Callback Customers Using a Call Back Tool on Your Website

Using a callback tool on your website gives you the ability to convert leads from your site into customers.

Blog header image for Interview With Sales Call Expert Claude Whitacre

Interview With Sales Call Expert Claude Whitacre

Sales expert and author of One Call Closing Claude Whitacre talks about sales calls, prospecting techniques, and selling tips.

Blog header image for Case Studies – PPC vs Pay Per Call Web to Phone Analysis

Case Studies – PPC vs Pay Per Call Web to Phone Analysis

Pay per call case studies that show how adding a click to call widget on a website page increases lead generation and conversion rates.

Blog header image for Dynamic Inside Sales Call Scripting

Dynamic Inside Sales Call Scripting

Get the best of fixed sales scripts and a proper conversation with dynamic inside sales call scripting. How does it work? The answer is...

Blog header image for How to Build Your Sales Stack

How to Build Your Sales Stack

I'm going to show you how to build your sales stack, and highlight all the places where Lucep fits into the stack.

Blog header image for Request a Callback Tool vs Website Form

Request a Callback Tool vs Website Form

A common call to action (CTA) on websites is Request a Callback. You can use a callback tool or a website form. Which is better?

Blog header image for Cracking Enterprise Sales – How to Meet Decision Makers and Manage Complex Sales Cycles

Cracking Enterprise Sales – How to Meet Decision Makers and Manage Complex Sales Cycles

In this video, Puneet Chhahira, Infosys Finacle, EdgeVerve, talks about how to approach enterprise sales and get through to decision makers.

Blog header image for Social Media Marketing Tips – How to Go From 0 to 6 Million Followers

Social Media Marketing Tips – How to Go From 0 to 6 Million Followers

Social media marketing tips video from a startup whose following ballooned from 0 to over 3 million each on Twitter and Facebook.

Blog header image for Click to Call Sales Tools and Techniques for Websites

Click to Call Sales Tools and Techniques for Websites

Instead of pounding website visitors with ads, give them useful content and talk to them using click to call sales tools and techniques.

Blog header image for Callback Cost vs Website Marketing ROI

Callback Cost vs Website Marketing ROI

The title - callback cost vs website marketing - may sound promotional since Lucep is a callback tool. But you need to read this.