The Lucep Blog

Proven Elements of B2B C-Suite Marketing

Closing the deal is best not discussed at this point, but there are certain proven elements of B2B C-Suite marketing

What is Blogging ROI? Traffic, Conversions and Influencer Engagement

What is Blogging ROI? Traffic, Conversions and Influencer Engagement. ... You could be looking to generate more traffic and leads online, you can use it for outreach efforts on social media, to engage influencers, and simply to say what you have to say. The ultimate blogging ROI is still lead generation and conversions.

Want to break into a specific B2B market? Here’s how…

Here's how… Lucep is in the business of selling a B2B sales tool, so we basically have to convince every client that we know how to help them sell more, and get more leads and conversions from their existing lead generation channels.

15 Slack Apps for Sales Team Collaboration

Make Slack an even more powerful platform for sales team collaboration by adding these 25 Slack apps to keep your team from slacking off.

Interview with Daniel Disney, Founder of The Daily Sales Blog

Daniel Disney is founder and CEO of The Daily Sales, a popular website and sales blog with more than 150,000 followers across the world. Daniel is a social selling expert, sales blogger, keynote speaker, sales coach and consultant.

How to get instant notifications from FormStack with Lucep

How to integrate Formstack with Lucep to get instant notification of website leads generated from your hosted forms.

How Salesforce and Hubspot Grew Their Sales Force

Established best practices about how to grow your sales force. Success stories of sales force scaling by Hubspot and Salesforce.

How to Integrate Your CRM With Mailchimp

Your two key lead databases for marketing and sales are siloed from each other, so learn how to integrate your CRM with Mailchimp.

How to avoid marketing fatigue for email, cold calling and content

The first step to avoiding B2B marketing fatigue is actionable analytics for your content, email and outbound marketing campaigns.

The Conflict Between HR and Sales Managers

This post is about HR and Sales managers working together to define your perfect sales force.

How to Use Live Chat Transcripts to Increase Website Conversions

These are the guides and best practices from the most popular live chat providers on how to use transcripts to increase website conversions.

Tracking Twitter Metrics Through CRM Integration and Google Analytics

Quantifying Twitter marketing metrics You can create a channel for each social network in your traffic analytics tool to track the number of website visitors or clicks you get. Then you have influencers, which is also a bit of a grey area.