The Lucep Blog

At the intersection of sales, CX and digital innovation.

Blog header image for Calculate and Show B2B ROI to the C Suite

Calculate and Show B2B ROI to the C Suite

Create an ROI calculator The easiest way to demonstrate the precise ROI your tool can generate is to create an online ROI calculator. Show it to the client at a C Suite meeting, and ask them to make use of the calculator. They feed in a couple of data points, and the calculator should provide the ROI instantly.

Blog header image for How to make phone numbers clickable

How to make phone numbers clickable

If you want to make it a click to call button, just make use of the Lucep widget. Sign up for a free trial, and cut paste the code you get from your dashboard into your template, as the last element of the body tag, as shown below.

Blog header image for Missed opportunities in your B2B marketing

Missed opportunities in your B2B marketing

B2B marketing is far more targeted and personalized as compared to casting a wide net to attract consumers and end users. But if your BDRs don't have a script, there's a bigger risk of not being able to convey the core marketing message. ...

Blog header image for What is Blogging ROI? Traffic, Conversions and Influencer Engagement

What is Blogging ROI? Traffic, Conversions and Influencer Engagement

What is Blogging ROI? Traffic, Conversions and Influencer Engagement. ... You could be looking to generate more traffic and leads online, you can use it for outreach efforts on social media, to engage influencers, and simply to say what you have to say. The ultimate blogging ROI is still lead generation and conversions.