The Lucep Blog

At the intersection of sales, CX and digital innovation.

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Blog header image for What is lead revival, and how to nurture leads?

What is lead revival, and how to nurture leads?

79% of marketing leads never convert to sales. What we do with those leads is lead revival, by implementing a lead nurturing strategy.

Blog header image for Marketing automation tools for building a pipeline of digital leads

Marketing automation tools for building a pipeline of digital leads

Marketing automation tools that will make your customer engagement more human, and move leads forward through the customer journey.

Blog header image for Facebook ads cost per lead vs the real cost of buying leads

Facebook ads cost per lead vs the real cost of buying leads

Apart from the Facebook ads cost per lead, you have to add in lead generation and pre-sales costs. What is the real cost of buying leads on Facebook?

Blog header image for What is an inside sales dialer?

What is an inside sales dialer?

What is an inside sales dialer, and how does it automate repetitive and manual portions of the sales prospecting process.

Blog header image for 5 Rapid Lead response challenges

5 Rapid Lead response challenges

Five rapid lead response challenges that we often hear about. The precious hours that elapse in calling back customers results in lower lead conversions and sales.

Blog header image for Lead management app to augment automotive CRMs

Lead management app to augment automotive CRMs

Getting a CRM or DMS is not enough. Dealerships must add a lead management app to augment automotive CRMs.

Blog header image for Maruti Suzuki Dealerships in India

Maruti Suzuki Dealerships in India

List of Maruti Suzuki dealerships across all the major cities in India. Select your city to see the dealerships near you.

Blog header image for Automotive customer journey 2020, Before Covid and After

Automotive customer journey 2020, Before Covid and After

The automotive customer journey as a slideshow, comparing how it was before Covid, and how it has changed after 2020, taking the new Tata Altroz EV as an example.

Blog header image for Five clever automotive BTL marketing campaigns

Five clever automotive BTL marketing campaigns

Five automotive BTL marketing campaigns that worked in attracting car buyers and generating test drives.

Blog header image for How to get more leads and drive sales in a Covid world

How to get more leads and drive sales in a Covid world

Convert social media and web leads into test drives in a Covid world. Uberize distribution of automotive digital leads to dealership sales executives.

Blog header image for Automotive marketing solution for 3X lift in test drives

Automotive marketing solution for 3X lift in test drives

Case study of automotive marketing solution generating 3x more test rides by reducing lead response time from 51 hours to less than 10 min.

Blog header image for Conversational AI for Banking - Chatting about EVA and IRA

Conversational AI for Banking - Chatting about EVA and IRA

A banking chatbot in India has had 16 million conversations with over 90% accuracy.What makes this conversational AI for banking work?