How to Write Electronic Direct Mailers
Lucep has recently added some exciting new features, as a result of which we're doing some experimentation with EDM campaigns. In this post, I'm going to share this experience on how to write electronic [...]
Automotive Technology Incubators and Accelerators by Big Auto
This is a list of Big Auto-supported incubators and accelerators that are championing innovation and working with startups on everything from connected mobility to autonomous vehicles and smart city solutions. Before we get to [...]
7 CEO Blog Themes from Letters to Lethal Generosity
As the chief executive officer of your company, it falls upon you to convey to your employees, customers, shareholders and other interested stakeholders what it is that you want them to do - to execute. [...]
Note to Startup Founders – Are you a sales rep or a thought leader?
This article is a roundup of some recent activities that have managed to help us pivot from a purely transactional startup marketing and sales model to a more focused model of inbound leads being generated [...]
Top 50 Martech Blogs and Influencers
Since Lucep is a marketing automation platform that spans the divide between lead generation and response, we also develop engagements with marketing technology experts. We read all these marketing technology blogs, company resource sections and [...]
How Instant Response to Facebook Drives Prineville Economic Development
Earlier this month, Facebook added the eleventh data center to their massive data operations in Henrico, VA. It's so vast that it will need 22,000 miles of fibre-optic cables, and it will all be powered by [...]
Leverage B2B Marketing Automation for Maximum Impact
The thing about automating your marketing process is that any one tool can't function alone by itself. Automating social postings without automating the lead generation process is a waste. Getting sales leads into your inbox [...]
5 Mantras of B2B Inbound Marketing
When it comes to B2B inbound marketing, the two things you need are social shares and a steady flow of relevant traffic to your website. It's easy to get website traffic, but not so easy [...]
Live Chat is Dead – Reason #5
This is the final answer to our series on "Is Live Chat Dead?" Live Chat is Dead – Reason #5 Chat technology is so non-millennial Not being able to respond to leads in the right [...]
Live Chat is Dead – Reason #4
This is the fourth answer to our series on “Is Live Chat Dead?” Live Chat is Dead – Reason #4 Live chats don’t belong to anybody You can never call live chat part of your [...]
