The Lucep Blog

At the intersection of sales, CX and digital innovation.

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Blog header image for Is your digital marketing GDPR compliant or complacent?

Is your digital marketing GDPR compliant or complacent?

The design of a GDPR compliant digital marketing strategy and tools that will help you do it.

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WordPress plugins for marketers

The three useful SEO plugins for WordPress are SEO Yoast, SEO Ultimate, and All in One SEO. Everyone installs these plugins to make it easy to add meta titles and descriptions. But you should spend some time looking at the other features such as rich snippets, AMP, and canonical URLs.

Blog header image for Top 25 Self-service Kiosk Manufacturers and Management Systems

Top 25 Self-service Kiosk Manufacturers and Management Systems

As part of the scope of work with clients, Lucep works with self-service kiosk manufacturers to make use of their APIs and integrate their machines and software with ours including client’s existing legacy and digital signage systems that are already in place.

Blog header image for How to Write Electronic Direct Mailers

How to Write Electronic Direct Mailers

How to write electronic direct mailers that will give you an instant response by email, via social media, or even on the phone.

Blog header image for Automotive Technology Incubators and Accelerators by Big Auto

Automotive Technology Incubators and Accelerators by Big Auto

This is a list of Big Auto-supported incubators and accelerators that are championing innovation and working with startups on everything from connected mobility to autonomous vehicles and smart city solutions. Before we get to the list, a bit of the backstory that explains why Lucep is writing about cars and automotive technology.

Blog header image for 7 CEO Blog Themes from Letters to Lethal Generosity

7 CEO Blog Themes from Letters to Lethal Generosity

CEO blog themes that will help you and your staff execute their duties - 1. Letters to employees 2. Ideas, vision, mission 3. Be the customer rep ...

Blog header image for Note to Startup Founders – Are you a sales rep or a thought leader?

Note to Startup Founders – Are you a sales rep or a thought leader?

Note to Startup Founders – Are you a sales rep or a thought leader? This article is a roundup of some recent activities that have managed to ...

Blog header image for Top 50 Martech Blogs and Influencers

Top 50 Martech Blogs and Influencers

Since Lucep is a marketing automation platform that spans the divide between lead generation and response, we also develop engagements with marketing technology experts.

Blog header image for How Instant Response to Facebook Drives Prineville Economic Development

How Instant Response to Facebook Drives Prineville Economic Development

How do cities bag large economic development projects? The importance of instant response is highlighted by Facebook's first data center ...

Blog header image for Leverage B2B Marketing Automation for Maximum Impact

Leverage B2B Marketing Automation for Maximum Impact

How to leverage B2B marketing automation - 1. Content curation 2. Lead generation 3. Lead response 4. CRM integration 5. Lead distribution.

Blog header image for 5 Mantras of B2B Inbound Marketing

5 Mantras of B2B Inbound Marketing

5 Mantras of B2B Inbound Marketing - 1. Align marketing and sales 2. Content is king 3. Instant response 4. Get a CRM 5. Automate your ...

Blog header image for Live Chat is Dead – Reason #5

Live Chat is Dead – Reason #5

Live Chat is Dead - Reason #5 - Chat technology is so non millennial. ... After every one minute of inactivity and after 3 such queries, the chat is ...