Is AI Essential for Account-Based Marketing?
AI for ABM is an idea whose time has come, but the devil is in the details. Only 26% of marketers are confident about how AI should be used in ...
5 B2B Tips for creating a marketable website
Hubspot, Lucep, Zoho, Indiamart, CMI - Look at these five websites to make your B2B website more marketable: 1. Free tools. 2. ROI. 3.
The B2B content types that generate high quality leads
1. Product demos and videos. 2. Reviews, testimonials, success stories and case studies. 3. Answer commonly asked questions in an FAQ ...
Calculate and Show B2B ROI to the C Suite
Create an ROI calculator The easiest way to demonstrate the precise ROI your tool can generate is to create an online ROI calculator. Show it to the client at a C Suite meeting, and ask them to make use of the calculator. They feed in a couple of data points, and the calculator should provide the ROI instantly.
No time to create B2B content? Top 10 ways to overcome this problem
Want to write for Lucep? We regularly publish the views and best practices of sales experts on The Lucep Sales Blog. Make use of the Lucep ...
3 steps to build a B2B prospecting platform
B2B sales prospecting is simpler than selling directly to consumers, but the engagement....
5 ways to understand website user experience and B2B conversions
Lucep is a B2B service provider that generate leads and conversions online, and it's one of the hardest things to do on the web today. On top of that, we get to track the leads generated
How to make phone numbers clickable
If you want to make it a click to call button, just make use of the Lucep widget. Sign up for a free trial, and cut paste the code you get from your dashboard into your template, as the last element of the body tag, as shown below.
Sales Manager Job Description – 10 Attributes for Success
As part of our plan for global expansion, Lucep has opened new offices and putting out sales jobs vacancies for locations across North America and Asia-Pacific. Coming up with the right job descripti
Content Curation Best Practices From Pawan Deshpande, CEO, Curata
Curation Tools with a Level of Humanness Curata uses technology where it can save time or do a better job than a person. This means crawling websites, finding new content, automatically tagging, adding author information, and other administrative tasks that cost content marketers time.
How call to chat can anchor your B2B business
There's a vast difference between B2C e-commerce sales and generating B2B business online on your website. The latter requires your pages ...
Missed opportunities in your B2B marketing
B2B marketing is far more targeted and personalized as compared to casting a wide net to attract consumers and end users. But if your BDRs don't have a script, there's a bigger risk of not being able to convey the core marketing message. ...
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