Request a Callback Tool vs Website Form

5 mins read

Request a Callback

One very common call to action (CTA) that businesses use a lot on their website is “Request a Callback.” Lucep has written previously about why your website visitors may not be contacting you. One of these reasons is that buyers don’t want to be the caller. They want to be called and chased by sellers, as a demonstration of the seller’s need and sincerity. The solution is to add a request to callback mechanism that allows you to talk to your visitors without making them call you.

Now you can add a form that just says “Request a Callback” and ask people to enter in their name, phone number and whatever other optional info you want from them. But then there’s no point to it if you don’t get that notification instantly and call back. Right?

A better and more efficient system is a callback tool that does pretty much the same thing, but in real-time, while the visitor is still on the site. Why is this important?

Lucep has a lot of blog posts about the paramount importance of responding to a lead in under 5 minutes. Ruby Newell Legner’s “Understanding Customers” states that it takes 12 positive experiences to make up for one unresolved negative experience. So you can imagine how valuable it is if you happen to reach out to a lead before anybody else does

In any case, let’s discuss the pros and cons of a request a callback tool vs the website form.

Request a Callback Website forms Pros

Cons

Hair O Craft Lucep sales testimonial

By Zal Dastur

March 14th, 2017

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