Engage Your Customers Instantly Through Cheap Callback

5 mins read

Automated qualification of leads from your website and social campaigns...

Cheap Call Back

There’s no such thing as a free lunch, or cheap leads. So when we say cheap callback, don’t get the idea that it’s going to fill your sales pipeline with leads at no cost. But as a business owner or manager, your goal is to get the maximum ROI for every dollar you invest. So when you make an investment to get leads through SEO, PPC, SMM, mailers, content and other marketing channels, you want to get the most bang for your buck. This is where callback serves as a highly useful sales tool to engage leads and convert them into customers at little or no cost.

Importance of Engagement Through Cheap Callback

Twitter recently revealed that customers are willing to spend up to a whopping 20% more on businesses that engage with them on Twitter. The chances of people buying a product increases when they are engaged by the brand. Furthermore, Hubspot data says that inbound leads cost 61% less than outbound, giving it a huge ROI advantage over cold calling and other outbound marketing techniques.

When it comes to inbound marketing, giving your customers priority is what can differentiate you from others, especially when there are similar products in the market at competitive rates. The way you treat customers and what they experience matters a lot. According to a Verint study, 61% of consumers said would tell friends and family about their experiences, while 27% reported that they would sign up to the company’s loyalty scheme.

So now let’s see how to customize your sales technology using simple and cheap callback technology to get better engagement with prospects and leads.

Synergy of Cheap Callback and Social Media Marketing

Social media marketing is by definition time-consuming, since you have to engage people one on one. It’s the nature of the beast, and there are no shortcuts. The good news is that you don’t have to spend as much time as before because you can use SMM tools to automate at least what you post, if not the responses to people whom you want to engage.

So when you use Buffer or Hootsuite to automate your social network postings, you are putting one part of that engagement on autopilot. Now there’s a synergy here between callback and social media, because you are using marketing automation technology in both places for enhancing your engagement with leads online.

You can drive huge amounts of traffic from social media to your website using automation, and from there a cheap callback solution can take over to convert a large number of these website visitors into leads. SMM tools allow you to respond instantly to social media mentions, and the callback tool allows you respond instantly to website leads.

The leads generated this way are qualified and interested potential customers who know you from social media, have checked out your website, and then reached out to find out more about your product or service. The best part is that this whole process happens in less than 5 minutes. People on social media want an instant response, and you provide that through Buffer or Hootsuite. Then they click on your links and end up on your website. After reading a few pages for a couple of minutes, they use your callback tool to talk to you – again getting an instant response from a real human being on the phone. Is it any surprise that the conversion rate suddenly shoots up from 0.5% to over 50%?

Synergy of Cheap Callback With SEO and PPC


Getting people to click on your link in the search engines is getting harder and more expensive by the day, and you may end up with little or no leads and sales at the end of it. Whether it’s SEO or PPC, you have to spend a lot on optimization campaigns and/or bid on costly pay per click keywords. People are constantly being hit with ads on websites, and have become immune to these marketing messages.

Secondly, more and more website visitors and buyers now use mobile devices to access your site, which makes it even more difficult to get them to click through to your product or landing page.

But interestingly enough, the same mobile users are more prone to tap on phone numbers to initiate a call. This is why Google’s pay per call ad model is suddenly turning into the next big thing on the web.

So in order to maintain that synergy of mobile search users who just want to tap on phone numbers to contact a business, you can do the same on your website too. A cheap callback option will help your website visitors reach out to you in an instant.

It eliminates the hassle of calling a business and staying online, waiting for a support or sales rep to pick up the phone, and then explain who you are and what you want. The callback option means no waiting, and the seller already knows who you are and why you are trying to contact them. That’s the beauty of cheap callback – people enter their name and number and choose a reason out of a dropdown list. Hit the ‘Call me’ button and then continue doing whatever it is that you are doing. The seller gets the notification instantly, and calls you back right away, while you are still on their website

Again, it’s no surprise that the conversion rates are far higher for mobile search users engaged using callback. As an added bonus, lead data can be traced from your website into the palm of your hands if your cheap callback provides lead tracking reports, data analytics and conversion tracking metrics as well.

Synergy of Cheap Callback With Content Creation and Marketing

content marketing

It’s usually a lot harder to generate inbound leads as compared to outbound marketing. For example, the lead generation rate for a website, blog, social media and other content creation and marketing channels varies from 0.5% to 3% at most. But you can generate a sustained pipeline of leads through engaging content, as this Lucep study show

So the method in question is engagement, and all you need here is a tool that can build on this engagement and convert them into leads. The tool that can do this is callback. When you have a callback tool that allows you to connect instantly with website visitors and engage them on the phone, the conversion rate you get from engaging inbound phone customers crosses the 50% mark. Note that these are the same online leads that would otherwise convert somewhere between 0.5 to 3%. That’s what makes it cheap callback. It’s not about the cost, but the value that it creates for your online marketing process.

While some of these buyers may be ready to buy directly from the website itself, many of them would love some form of human intervention with the seller before they actually pay online. A callback tool gives your customer this exact opportunity to get in touch with you, ask you about the product, clear up all the doubts, and then continue buying – all within 5 minutes, without leaving the site.

By Zal Dastur

February 28th, 2017

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