Being last, while thriving to survive among the fittest is a pitiful sight. By coming last you not only miss out on a horde of opportunities, you also have to live with the constant fear of suddenly being evicted out of the business game any moment. “If you are weaker player, it’s going to be a very tough 2017 for you” said RJ Hottovy, a consumer equity strategist for Morningstar on a recent article on BusinessInsider that talked about the number of famous departmental stores (Macy’s, Walmart, Kohl’s and Sears) that have been shut down in the last few years as shopping continued to shift online and foot traffic gradually declined.
In order to stay ahead, the very first thing you need is to be aware of what is expected out of you in terms of being and staying at the top – digitally. The solution is to grab your customer’s attention that too at its peak i.e when they want you to. An interesting stat that came out of Harvard Business Review on the importance of timely responses when it comes to following up with online leads, showed that companies that went back to contacting the customers within an hour of receiving the query had nearly 7 times a more meaningful conversation with the decision maker as suppose to others that tried contacting them an hour later.
The good news for you is that only 37% of companies are actually responding to each query within an hour. That’s a staggering statistic when you consider how many companies aren’t making lead response a priority and luckily if your opponent is one out of the many that aren’t participating in it, then here’s your chance. One out of the many solutions that would help you Callback customers is a simple click to call solution on your website.
By using a callback tool on your website gives you the ability to convert those leads who directly or accidentally land on your site into your customers. It’s a fact that even the most well designed website in the world itself won’t possibly be able to convert all their potential clients into customers,but a callback tool acts as an enhancement to the website and gives you a choice to reach out to your leads when they are interested in your website.
Besides, not all your website visitors want to buy from you. It may come as a surprise to you that approximately 96% of visitors who land on your website are not ready to buy. It’s truly heartbreaking for someone who is expecting to get maximum sales through website. This expectation is high especially when they have a SaaS tool or other online services as their product. Most of the B2B sites are designed in such a way that they give out maximum information to the customers regarding the product or services so that the customer can evaluate the product and decide to buy while he is on the website.
The first appearance of your website before the customer is when he is largely in the consideration stage of the online sales funnel, i.e when he is comparing your product with your competitors in order to decide which is best for him. There has to a be a compelling situation for the customer in the consideration stage to move down the funnel to the decision stage. This can be achieved or the possibility can be maximized by adding tools and techniques .
A callback tool is one such additional boost that you give to your website and your customers to be able to reach out to you when they are in consideration stage – that too with just a click of a button.You too can callback customers and engage in a more purposeful conversation as you know that the customer is already interested in your product and hence having a higher probability to convert.
Why Not Call Back Customers Using Any Other Tool?
This is probably the next big question that might have crossed your mind from the time I’ve talked about the need to call back customers from your website using additional tools and services, enhancing your website experience. True, there are a million such tools that add value to your site. We have even made things easier for you and compared two of the most popular tools – Live Chat & Website Forms, w.r.t to callback tools, to give you a better perspective of each.
Similarly, when it comes to email marketing, click tracking is one of most successful conversion techniques, where you call a recipient instantly as soon as you receive a notification on being clicked on a link in the mailer. Social media marketing tools like Hootsuite likewise enable you to respond instantly when you get a mention or query from a lead or customer. Callback is the equivalent of this kind of instant response and engagement for website visitors.
The interesting point to be noted here is that that almost all other lead response tools address customer queries too however a callback tool reaches the upper echelon in this process simply by offering instant gratification to any customer needing it. It’s the real-time notifications and tracking that matter the most when it comes responding the fastest.
A study by eConsultancy and Monetate showed that real-time marketing increases conversion rates by 26%. Another study by eMarketer found that better conversion rates are the second biggest reasons why agencies and brands use real-time marketing. This indicates that communicating with your customers in real time is bound to improve customer satisfaction leading to a better conversion rate.
Callback Customers now to get the most out of your website
After all has been said and done, you probably understand why use a click to call tool to callback customers and what impact it can have on your website as well as customers in terms of customer engagement rate, conversion rate and optimization rates. One final thing left for you to know is what happens after the consideration stage i.e what would happen if you end up installing a customer callback tool on your website.
We as humans want to talk to fellow humans to solve our problems. Not prerecorded voice overs, not to robots and definitely not to salespeople talking like robots. In the recent years alone almost 67% of customers have just hung up the phone out of frustration that they could not talk to a real person. The real decision stage occurs when a customer gets to speak to you in person and not to a machine when he is interested in your product. The takeaway – Eliminate all necessary barriers between you and your customers to help you augment sales and grow organically.
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