/Tag:marketing

This tag talks about marketing from a digital standpoint and how businesses can improve their online and digital marketing efforts to generate more leads for their business

Emotional Connection to Purchase Decisions, and Two Chickens

One of the biggest challenges that small startups face in competitive segments with large established players, such as the U.S. SaaS segment, is to be able to project a strong brand image that is on par with that of a large and established company. Lucep provides a strong value proposition to small sales teams in [...]

By |2017-07-14T16:48:05+00:00July 14th, 2017|Marketing|0 Comments

Sales Enablement Tips to Maintain Consistency

What does sales enablement mean? Sales and enablement are both simple words. But taken together, they form a potent combination that is hard to define because there is so much that comes under it. Let's take a crack at defining sales enablement before we get started on the tips. Sales Enablement Definition [...]

By |2016-12-27T13:47:28+00:00December 27th, 2016|B2B, Marketing, Sales|0 Comments

Is a Digital Marketing Team Necessary For my Business

A full 52% of B2B buyers now say they expect half of their purchases to be made online within the next two years. With consumers and B2B buyers now on the web and mobile, the drive to get more leads online has forced companies to pursue a “digital-only” marketing strategy instead of one that [...]

By |2016-12-12T18:45:06+00:00December 12th, 2016|B2B, Marketing|0 Comments

What is Integrated Marketing

You may already be doing this, but without actually putting a label to it. That's mostly because the definition of what is integrated marketing keeps shifting to keep up with changes in customer behavior, new communication platforms, and arrival of disruptive sales and marketing technologies. Shifting Definition of Integrated Marketing This is the current wikipedia [...]

By |2018-11-23T20:03:49+00:00December 12th, 2016|B2B|0 Comments

Content Marketing Strategy for Generating Leads Online

Considering the myriad ways in which you can attract website traffic and generate leads online, it makes sense to tick “All of the Above” when it comes to digital marketing. The only thing limiting you is the amount of resources you can bring to bear for content creation and marketing. If you're a startup like [...]

By |2016-12-08T18:01:11+00:00November 24th, 2016|B2B, Marketing, Sales|1 Comment

How to Get Prospects to Reveal Budgets Up Front

You need a standard sales pitch, but you can't stick to the script when it comes to getting prospects to reveal their budgets. It has to be done at the right moment. If you do it too early, it may kill the deal since no one will commit a budget to something they don't know [...]

By |2016-12-08T18:05:52+00:00November 15th, 2016|B2B, Marketing, Sales|0 Comments

Essential Components of the Right Sales Pitch

Statistics from a study published by the Harvard Business Review suggest that 90% of B2B buyers say they never respond to cold outreach. If a majority of potential B2B buyers are reluctant to even have a conversation, it makes the job of the average cold caller a lot tougher. In fact, let’s go with the [...]

By |2018-12-11T11:58:50+00:00November 15th, 2016|B2B, Marketing, Sales|0 Comments

How to Find What Content You Should be Producing

The importance of content creation and marketing cannot be overemphasized in terms of your online marketing and sales strategy.  The stats, from the Content Marketing Institute, speak for themselves: 200 million people now use ad blockers; 7.8 times more website traffic for content marketing leaders; Content marketing costs 62% less than outbound marketing, but generates [...]

By |2018-11-22T22:33:34+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

3 Quick-win Strategies to Fill Your Sales Funnel With Qualified Traffic

There are two ways to get more online sales from your website. You can get more traffic and/or try to increase your conversion rate. This second part is far more effective, because you simply have to focus on the right kind of visitors who are more likely to convert. The median conversion rate for B2B [...]

By |2016-12-08T18:08:44+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

5 Companies That are Killing it at Content Marketing

CMOs at the largest technology companies report that building out content marketing as a competency is now the second most important initiative for their organizations, only behind measuring ROI. According to the latest DemandGen report based on a content preferences survey, a full 51% of B2B buyers now rely more on content to research to [...]

By |2017-03-02T18:18:25+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments