Earlier this month, Facebook added the eleventh data center to their massive data operations in Henrico, VA. It's so vast that it will need 22,000 miles of fibre-optic cables, and it will all be powered by 100% clean and renewable energy, enabling Facebook to continue keeping their carbon footprint down to a minimum. Each of these [...]
The thing about automating your marketing process is that any one tool can't function alone by itself. Automating social postings without automating the lead generation process is a waste. Getting sales leads into your inbox is a waste if you don't act on it instantly, for which you need an instant notification and lead response [...]
Formstack is a great hosted form building solution. They make it easy to create everything from simple lead forms, to complex forms with branching logic. This is incredibly useful when capturing data from prospects or customers - but what happens when you need someone to respond to this information instantly? Lucep's integrations can help [...]
You find the correct alignment between the moon and the stars for the people who come to you for help. Likewise, you also need to find out the perfect alignment between various automation tools and your website, so that your customers can find their way to your site and talk to you on the phone. [...]
Many automotive dealers run click to call campaigns now instead of the usual PPC ads, mainly because it’s a highly competitive segment where you must talk to car buyers first - before any other dealer, and get the buyer to come down to see you in person before they visit any other showroom. An estimated [...]
As a sales organization, we're always looking at ways to find new keys that will unlock a flood of leads and sales revenue. As a SaaS company whose customer profile includes SaaS providers, we also want to know what factors are important for our customers considering adoption of new sales management tools. An Access Group [...]
Researchers from the IBD program at UC Berkeley, California did some market research for us last year. One section of the report they submitted included the results of a mystery shopping experiment conducted to find out how SaaS companies respond to inbound leads. The research team signed up for free trials with six of the [...]
In this post, I'm going to share with you some data and ideas on the importance of sales force segmentation and the factors on which this segmentation usually occurs. This from a market study report provided to us by a research team from the Haas School of Business, UC Berkeley, and Professor Wasim Azhar, a [...]
I want to share with you some of the quotes provided to us by CEOs and sales managers as part of a market study of the sales processes of companies in the B2B and SaaS areas. This lead response study was conducted for Lucep by researchers from the IBD program at the Haas School of [...]
In this article, I’m going to highlight the importance of fast support for improving your lead conversion rate. We’ll look at the ‘Why, Who and How’ of fast lead response, starting with the why part - Why is instant response or fast support important when it comes to sales? Importance of Fast Support in [...]
