There's a popular misconception that CRM is a system or software that does something. Actually, customer relationship management is a business process. You are already managing your customer relationships one-on-one or as a team that handles customer interactions and responses. CRM (the software) simply automates this process. So let's simplify this in the most basic [...]

As part of your martech stack, Lucep automates key functions that enable you to capture leads from different channels (website, social media, email, etc.), qualify them, and connect them directly to your sales team on the phone. Of the many features and benefits this smart lead distribution generates, the key benefit we like to focus [...]

Your two key lead databases that are central to your marketing and sales processes are siloed from each other. One is your CRM, and the other is your Mailchimp subscriber base. If they're not connected, you can't automate addition of mailing list subscribers to your CRM, or send out mailers for Mailchimp to leads in [...]