Home/Tag:digital marketing

This tag is for topics that are talking about digital marketing and how it can help businesses to improve their traffic and ultimately create new customers

Missed opportunities in your B2B marketing

B2B marketing is far more targeted and personalized as compared to casting a wide net to attract consumers and end users. You may be getting leads from advertising, cold calls to businesses in your niche, and through field sales agents in your city who go around visiting prospects in person. But this niche B2B marketing [...]

By |2017-09-19T18:51:40+00:00September 19th, 2017|B2B, Marketing|0 Comments

What is Blogging ROI? Traffic, Conversions and Influencer Engagement

Before we get to the part about figuring out the traffic and conversions from your blog, you need to know what is that you're trying to achieve from the efforts spent. You could be looking to generate more traffic and leads online, you can use it for outreach efforts on social media, to engage influencers, [...]

By |2017-09-19T18:48:01+00:00September 19th, 2017|Marketing|0 Comments

Interview with Daniel Disney, Founder of The Daily Sales Blog

Daniel Disney is founder and CEO of The Daily Sales, a popular website and sales blog with more than 150,000 followers across the world. Daniel is a social selling expert, sales blogger, keynote speaker, sales coach and consultant. He is also a Fellow of the Institute of Sales Management (ISM), listed on the Rise Global [...]

By |2017-08-30T12:16:56+00:00August 30th, 2017|Sales|0 Comments

Our 50 Favourite Sales Blogs for 2017

We spend way too much time reading articles and blog posts on sales written by experts and industry leaders. It's time well spent, and has provided a lot of valuable input that has gone into the sales processes and techniques that Lucep is implementing right now. It also provides a lot of inspiration for the [...]

By |2017-08-07T16:28:50+00:00August 7th, 2017|Sales|4 Comments

Tracking Twitter Metrics Through CRM Integration and Google Analytics

The biggest problem with social media marketing is that it's hard to measure the returns. In fact, let's forget about how to measure ROI from social media. How many businesses even know what are the metrics you should measure? So let's take this in a step by step manner. You'll learn how to integrate your [...]

By |2017-08-07T16:27:31+00:00August 7th, 2017|Marketing|0 Comments

Astrology websites align your stars with Lucep and talk to your customers

You find the correct alignment between the moon and the stars for the people who come to you for help. Likewise, you also need to find out the perfect alignment between various automation tools and your website, so that your customers can find their way to your site and talk to you on the phone. [...]

By |2017-08-01T09:50:43+00:00July 31st, 2017|Marketing|3 Comments

Free and Open Source Live Chat Box Scripts for Website Customer Engagement

Most of these live chat scripts are customer engagement tools that connect you to prospective buyers on your website at the perfect time - when they are looking for you. A lot of the time, customers tend to feel like a real human is behind the chat. However, most of the time, it’s either just [...]

By |2017-08-24T23:10:55+00:00June 16th, 2017|Customer|0 Comments

CRM is Not Marketing Automation

Every sales organization, big or small, begins their journey of automation by adopting a CRM. However, CRM is not marketing automation by itself. It’s a tool to store, access and manage lead data. It will not ease the pain of inside sales lead generation, and the data still has to be entered manually into the [...]

By |2017-08-24T23:44:38+00:00June 16th, 2017|Marketing|1 Comment

B2B Sales Tips – Pros and Cons of Outbound vs Inbound Marketing

Salespeople are the source for key insights into what the customers need and want at different stages of their buying journey. While in inbound, the sales people along with marketing, can come up with powerful content to be put in front of their customers, displaying the ability to help leads instead of selling to [...]

By |2017-03-22T15:07:53+00:00March 22nd, 2017|B2B, Sales|0 Comments

Best Click to Call Option For Website Marketing

Website conversion rates typically range in between 2-3%. On the other hand, the conversion rates for inbound phone leads are closer to 50%. BIA/Kelsey has even predicted that inbound sales calls are set to more than double over the next two years. So it’s very important to bring your website visitors over from the site [...]

By |2017-01-09T15:17:53+00:00January 9th, 2017|B2B, Marketing|0 Comments