/Tag:digital marketing

This tag is for topics that are talking about digital marketing and how it can help businesses to improve their traffic and ultimately create new customers

Lucep, SDGs and the NTT Data Open Innovation Contest

Lucep recently won yet another award as the regional winner of the NTT Data Open Innovation Contest in Ho Chi Minh City, Vietnam. I want to share with you what this innovation challenge is all about, and what makes this win so special for us. NTT Data, headquartered in Tokyo, Japan, is a global IT [...]

By |2019-03-29T17:14:42+00:00March 29th, 2019|events|0 Comments

CRO platforms for website optimization

How to get more traffic and leads online? How to convert more leads into sales and revenue? These are common questions we get from small businesses and startups trying to get some traction. Lucep is technically a conversion rate optimization tool that will optimize your website customer engagement and lead conversions. But we like to [...]

By |2018-08-18T01:23:33+00:00August 18th, 2018|Marketing|0 Comments

Capture, Call and Convert Abandoned Form fills

The abandonment rates for banks, at 79.3%, is way higher than other sectors such as retail (73.9%) and fashion (68.3%). More worrying is the fact that even the form abandonment rates for the financial sector are way too high. Research data from Forrestor shows that 54% of financial services application form fills are abandoned before [...]

By |2018-07-04T12:56:29+00:00June 11th, 2018|Banking, Marketing|0 Comments

Is your digital marketing GDPR compliant or complacent?

Lucep, like every other service provider on the web, had to overhaul our privacy policy and incorporate GDPR compliance into our design before May 25. It showed us the difference between a standard policy and one that is really, truly meant to protect your users and their privacy. This is what I want to share [...]

By |2018-06-07T12:55:48+00:00June 6th, 2018|Customer, Marketing|0 Comments

WordPress plugins for marketers

I spend a significant amount of time every day using Wordpress. The biggest advantage is that there are plugins for everything - over 55,100 of them as of date. You don't have to worry about whether a tool, software or script you need will work with your Wordpress site. It works,  because every web application [...]

By |2018-05-24T14:20:28+00:00April 30th, 2018|Marketing|0 Comments

7 CEO Blog Themes from Letters to Lethal Generosity

As the chief executive officer of your company, it falls upon you to convey to your employees, customers, shareholders and other interested stakeholders what it is that you want them to do - to execute. Having your own blog is the perfect medium to disseminate these executive instructions, the company's mission and your vision on [...]

By |2018-11-22T13:23:59+00:00March 16th, 2018|Customer|0 Comments