“A moment of truth is when you are faced with a choice of doing something in your favor or the client’s favor. If you choose the client’s best interest over your own, you pass a moment of truth.” - Author and sales expert Jeff Beals When it comes to B2B marketing to the C Suite, [...]

Lucep is in the business of selling a B2B sales tool, so we basically have to convince every client that we know how to help them sell more, and get more leads and conversions from their existing lead generation channels. Since we respond to requests for callbacks from hundreds of businesses from all parts of [...]

As part of an effort to better understand and help leads instead of selling to them, Lucep has been organizing a series of ‘Sales for Startups’ events in different markets. We bring together a panel of sales and industry experts, who talk about their experiences and offer sales tips to the audience, and also [...]

We regularly engage with sales experts on this blog and the offline ‘Sales for Startups’ events that Lucep hosts in our different markets. Each of these interactions and events invariably produces a few gems of information that are highly useful for people in sales. At one such startup event, our panel of sales experts [...]

Enterprise sales is far easier now with social CRMs and everyone from CEOs to purchase managers and sales reps connected to each other on the same social platforms. But technology can only get you so far - like a foot in the door. It can't help you close enterprise deals with complex sales cycles [...]