This tag is about how B2B companies can improve their marketing. This can be both online and offline marketing as well as other aveneues that businesses can use to increase their customer’s awareness.
Note to Startup Founders – Are you a sales rep or a thought leader?
This article is a roundup of some recent activities that have managed to help us pivot from a purely transactional startup marketing and sales model to a more focused model of inbound leads being generated through media coverage and thought leadership at industry events. If you've been following us on social media (@Lucepteam), you [...]