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Is AI Essential for Account-Based Marketing?

According to a Demandbase study on the use of artificial intelligence in account based marketing, only 10% of marketers are using it. This despite the fact that 80% of the respondents said they think AI will revolutionize marketing. AI for ABM is an idea whose time has come, but the devil is in the details. [...]

By |2017-10-13T11:36:35+00:00October 13th, 2017|Marketing|0 Comments

The B2B content types that generate high quality leads

According to content marketing statistics from PointVisible, which you can see on this inforgraphic from MarketingProfs.com, a full 89% of B2B marketers are already using content marketing as part of their strategy. More relevant is that 62% claimed to be more successful at it than they were a year ago. If you want to be more successful [...]

By |2017-10-10T16:15:07+00:00October 10th, 2017|B2B, Marketing|0 Comments

Content Curation Best Practices From Pawan Deshpande, CEO, Curata

Pawan Deshpande is founder and CEO of content curation and marketing platform Curata, Inc. Before founding Curata, Pawan has held software engineering and research positions at Microsoft and Google, in between research done at the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL). He holds several patents in areas such as social networking and machine [...]

By |2017-09-22T13:39:02+00:00September 22nd, 2017|Marketing|0 Comments

How call to chat can anchor your B2B business

There's a vast difference between B2C e-commerce sales and generating B2B business online on your website. The latter requires your pages to provide in-depth information that explains your business, product, brand and its applications and implementation. The detailed knowledge base is good for SEO purposes, but it not so good for conversions because people tend [...]

By |2017-09-22T13:38:43+00:00September 19th, 2017|B2B, Marketing|0 Comments

Proven Elements of B2B C-Suite Marketing

Getting a meeting with C-Suite executives is hard enough, but walking out of that meeting with a request for a proposal is even harder. Closing the deal is best not discussed at this point, but there are certain proven elements of B2B C-Suite marketing. Finding the right decision maker: When it comes B2B marketing, one [...]

By |2017-09-22T13:37:23+00:00September 19th, 2017|B2B, Marketing|0 Comments