/Marketing

Everything that comes under marketing on the Lucep blogs, including technologies, influencers, innovations and tips.

How to Generate Hundreds of Leads from Facebook Lead Ads

It's been our experience, in the past, that B2B lead generation on social media is best done on LinkedIn if you want to reach businesses who are your customers, and maybe on Twitter if you're trying to engage influencers who can expand your reach. In fact, we're running a sponsored ad campaign on LinkedIn now [...]

By |2018-09-03T21:04:38+00:00September 3rd, 2018|Lead, Marketing|1 Comment

CRO platforms for website optimization

How to get more traffic and leads online? How to convert more leads into sales and revenue? These are common questions we get from small businesses and startups trying to get some traction. Lucep is technically a conversion rate optimization tool that will optimize your website customer engagement and lead conversions. But we like to [...]

By |2018-08-18T01:23:33+00:00August 18th, 2018|Marketing|0 Comments

Click to Call Case Study – UBA Banking on Customer Engagement

United Bank of Africa, a Lucep customer, has won awards for innovation and their use of technology for more effective customer engagement and delivery of digital services. This click to call case study explains how Lucep’s technology enabled this bank to improve their customer engagement process, generate more leads, and reduce call center wait times. [...]

By |2018-07-04T12:56:12+00:00July 3rd, 2018|Banking, Marketing|0 Comments

Generate Facebook Leads Instantly on Your Phone

Lucep is happy to announce the launch of an exciting new addition. Now you can generate Facebook leads instantly on your phone with Lucep whenever someone fills up a Facebook Lead Ads form.  As a how-to on setting up and using Facebook Lead Ads campaign to generate leads and contacting them instantly, we're sharing [...]

By |2018-07-12T19:41:16+00:00June 19th, 2018|Insurance, Lead, Marketing|0 Comments

Capture, Call and Convert Abandoned Form fills

The abandonment rates for banks, at 79.3%, is way higher than other sectors such as retail (73.9%) and fashion (68.3%). More worrying is the fact that even the form abandonment rates for the financial sector are way too high. Research data from Forrestor shows that 54% of financial services application form fills are abandoned before [...]

By |2018-07-04T12:56:29+00:00June 11th, 2018|Banking, Marketing|0 Comments

Is your digital marketing GDPR compliant or complacent?

Lucep, like every other service provider on the web, had to overhaul our privacy policy and incorporate GDPR compliance into our design before May 25. It showed us the difference between a standard policy and one that is really, truly meant to protect your users and their privacy. This is what I want to share [...]

By |2018-06-07T12:55:48+00:00June 6th, 2018|Customer, Marketing|0 Comments

WordPress plugins for marketers

I spend a significant amount of time every day using Wordpress. The biggest advantage is that there are plugins for everything - over 55,100 of them as of date. You don't have to worry about whether a tool, software or script you need will work with your Wordpress site. It works,  because every web application [...]

By |2018-05-24T14:20:28+00:00April 30th, 2018|Marketing|0 Comments

How to Write Electronic Direct Mailers

Lucep has recently added some exciting new features, as a result of which we're doing some experimentation with EDM campaigns. In this post, I'm going to share this experience on how to write electronic direct mailers that will give you an instant response by email, via social media, or even on the phone. There [...]

By |2018-11-22T17:15:23+00:00April 16th, 2018|Marketing|0 Comments

Top 50 Martech Blogs and Influencers

Lucep Website CRO tool - Free Trial Since Lucep is a marketing automation platform that spans the divide between lead generation and response, we also develop engagements with marketing technology experts. We read all these marketing technology blogs, company resource sections and news magazines to pick the best ideas and trends we can find, to [...]

By |2018-12-11T12:28:30+00:00March 13th, 2018|Marketing|0 Comments

Leverage B2B Marketing Automation for Maximum Impact

The thing about automating your marketing process is that any one tool can't function alone by itself. Automating social postings without automating the lead generation process is a waste. Getting sales leads into your inbox is a waste if you don't act on it instantly, for which you need an instant notification and lead response [...]

By |2017-12-13T14:53:04+00:00December 13th, 2017|B2B, Marketing|0 Comments