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Missed opportunities in your B2B marketing

B2B marketing is far more targeted and personalized as compared to casting a wide net to attract consumers and end users. You may be getting leads from advertising, cold calls to businesses in your niche, and through field sales agents in your city who go around visiting prospects in person. But this niche B2B marketing [...]

By |2017-09-19T18:51:40+00:00September 19th, 2017|B2B, Marketing|0 Comments

How to avoid marketing fatigue for email, cold calling and content

Whichever your industry, there's a finite limit to the number of B2B connections you can make. After some time, the leads are harder to come by and you have to focus more on customer marketing and branding to keep yourself on the radar of your B2B buyers. This is where marketing fatigue sets in, and [...]

By |2017-09-19T18:48:53+00:00September 19th, 2017|B2B, Marketing|0 Comments

What is Blogging ROI? Traffic, Conversions and Influencer Engagement

Before we get to the part about figuring out the traffic and conversions from your blog, you need to know what is that you're trying to achieve from the efforts spent. You could be looking to generate more traffic and leads online, you can use it for outreach efforts on social media, to engage influencers, [...]

By |2017-09-19T18:48:01+00:00September 19th, 2017|Marketing|0 Comments

Integrating Zoho CRM with other Zoho Apps

Zoho is one of the world's most popular CRMs, and it's not just because of the features and functionality. The best part about using Zoho as your CRM is that it integrates beautifully with the rest of the Zoho suite of apps and marketing automation tools. In this post, I want to share with you [...]

By |2017-08-30T18:57:23+00:00August 30th, 2017|Marketing|0 Comments

How to get instant notifications from FormStack with Lucep

Formstack is a great hosted form building solution. They make it easy to create everything from simple lead forms, to complex forms with branching logic. This is incredibly useful when capturing data from prospects or customers - but what happens when you need someone to respond to this information instantly? Lucep's integrations can help [...]

By |2017-08-29T00:50:02+00:00August 29th, 2017|Lead, Marketing|0 Comments

Tracking Twitter Metrics Through CRM Integration and Google Analytics

The biggest problem with social media marketing is that it's hard to measure the returns. In fact, let's forget about how to measure ROI from social media. How many businesses even know what are the metrics you should measure? So let's take this in a step by step manner. You'll learn how to integrate your [...]

By |2017-08-07T16:27:31+00:00August 7th, 2017|Marketing|0 Comments

Astrology websites align your stars with Lucep and talk to your customers

You find the correct alignment between the moon and the stars for the people who come to you for help. Likewise, you also need to find out the perfect alignment between various automation tools and your website, so that your customers can find their way to your site and talk to you on the phone. [...]

By |2017-08-01T09:50:43+00:00July 31st, 2017|Marketing|3 Comments

Emotional Connection to Purchase Decisions, and Two Chickens

One of the biggest challenges that small startups face in competitive segments with large established players, such as the U.S. SaaS segment, is to be able to project a strong brand image that is on par with that of a large and established company. Lucep provides a strong value proposition to small sales teams in [...]

By |2017-07-14T16:48:05+00:00July 14th, 2017|Marketing|0 Comments

Call Center Dialer Software For Inside Sales Teams

A lead called within 5 minutes of requesting information is over 10 times more likely to answer, and is 4 times more likely to qualify as opposed to leads called in half an hour. But you can’t provide this kind of instant response for the volume of queries handled by a call center team... unless [...]

By |2017-07-05T11:59:46+00:00June 20th, 2017|Marketing|0 Comments

CRM is Not Marketing Automation

Every sales organization, big or small, begins their journey of automation by adopting a CRM. However, CRM is not marketing automation by itself. It’s a tool to store, access and manage lead data. It will not ease the pain of inside sales lead generation, and the data still has to be entered manually into the [...]

By |2017-08-24T23:44:38+00:00June 16th, 2017|Marketing|1 Comment