/Marketing

Leverage B2B Marketing Automation for Maximum Impact

The thing about automating your marketing process is that any one tool can't function alone by itself. Automating social postings without automating the lead generation process is a waste. Getting sales leads into your inbox is a waste if you don't act on it instantly, for which you need an instant notification and lead response [...]

By |2017-12-13T14:53:04+00:00December 13th, 2017|B2B, Marketing|1 Comment

Content Curation Best Practices From Pawan Deshpande, CEO, Curata

Pawan Deshpande is founder and CEO of content curation and marketing platform Curata, Inc. Before founding Curata, Pawan has held software engineering and research positions at Microsoft and Google, in between research done at the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL). He holds several patents in areas such as social networking and machine [...]

By |2017-09-22T13:39:02+00:00September 22nd, 2017|Marketing|0 Comments

How call to chat can anchor your B2B business

There's a vast difference between B2C e-commerce sales and generating B2B business online on your website. The latter requires your pages to provide in-depth information that explains your business, product, brand and its applications and implementation. The detailed knowledge base is good for SEO purposes, but it not so good for conversions because people tend [...]

By |2017-09-22T13:38:43+00:00September 19th, 2017|B2B, Marketing|0 Comments

Proven Elements of B2B C-Suite Marketing

Getting a meeting with C-Suite executives is hard enough, but walking out of that meeting with a request for a proposal is even harder. Closing the deal is best not discussed at this point, but there are certain proven elements of B2B C-Suite marketing. Finding the right decision maker: When it comes B2B marketing, one [...]

By |2017-09-22T13:37:23+00:00September 19th, 2017|B2B, Marketing|0 Comments

Missed opportunities in your B2B marketing

B2B marketing is far more targeted and personalized as compared to casting a wide net to attract consumers and end users. You may be getting leads from advertising, cold calls to businesses in your niche, and through field sales agents in your city who go around visiting prospects in person. But this niche B2B marketing [...]

By |2017-09-19T18:51:40+00:00September 19th, 2017|B2B, Marketing|0 Comments

How to avoid marketing fatigue for email, cold calling and content

Whichever your industry, there's a finite limit to the number of B2B connections you can make. After some time, the leads are harder to come by and you have to focus more on customer marketing and branding to keep yourself on the radar of your B2B buyers. This is where marketing fatigue sets in, and [...]

By |2017-09-19T18:48:53+00:00September 19th, 2017|B2B, Marketing|0 Comments

What is Blogging ROI? Traffic, Conversions and Influencer Engagement

Before we get to the part about figuring out the traffic and conversions from your blog, you need to know what is that you're trying to achieve from the efforts spent. You could be looking to generate more traffic and leads online, you can use it for outreach efforts on social media, to engage influencers, [...]

By |2017-09-19T18:48:01+00:00September 19th, 2017|Marketing|1 Comment

Integrating Zoho CRM with other Zoho Apps

Zoho is one of the world's most popular CRMs, and it's not just because of the features and functionality. The best part about using Zoho as your CRM is that it integrates beautifully with the rest of the Zoho suite of apps and marketing automation tools. In this post, I want to share with you [...]

By |2017-08-30T18:57:23+00:00August 30th, 2017|Marketing|1 Comment

How to get instant notifications from FormStack with Lucep

Formstack is a great hosted form building solution. They make it easy to create everything from simple lead forms, to complex forms with branching logic. This is incredibly useful when capturing data from prospects or customers - but what happens when you need someone to respond to this information instantly? Lucep's integrations can help [...]

By |2017-08-29T00:50:02+00:00August 29th, 2017|Lead, Marketing|0 Comments

Tracking Twitter Metrics Through CRM Integration and Google Analytics

The biggest problem with social media marketing is that it's hard to measure the returns. In fact, let's forget about how to measure ROI from social media. How many businesses even know what are the metrics you should measure? So let's take this in a step by step manner. You'll learn how to integrate your [...]

By |2017-08-07T16:27:31+00:00August 7th, 2017|Marketing|0 Comments