/Lead

Covers all the posts that are about lead generation, response and management.

What is CRM, and What is a CRM?

There's a popular misconception that CRM is a system or software that does something. Actually, customer relationship management is a business process. You are already managing your customer relationships one-on-one or as a team that handles customer interactions and responses. CRM (the software) simply automates this process. So let's simplify this in the most basic [...]

By |2018-12-13T12:38:10+00:00November 19th, 2018|Lead|1 Comment

How to Generate Hundreds of Leads from Facebook Lead Ads

It's been our experience, in the past, that B2B lead generation on social media is best done on LinkedIn if you want to reach businesses who are your customers, and maybe on Twitter if you're trying to engage influencers who can expand your reach. In fact, we're running a sponsored ad campaign on LinkedIn now [...]

By |2018-09-03T21:04:38+00:00September 3rd, 2018|Lead, Marketing|1 Comment

First Call Resolution Best Practices

As an omnichannel marketing automation platform that generates revenue for our clients by improving their customer experience, Lucep has to provide reports that track metrics such as first call resolution. FCR is an especially important metric for us, because the key differentiator of the Lucep callback widget and app is instant response to sales leads [...]

By |2018-08-25T23:33:33+00:00August 25th, 2018|Lead|1 Comment

Lead conversion case studies for BFSI, Auto Dealers and Hotels

As part of your martech stack, Lucep automates key functions that enable you to capture leads from different channels (website, social media, email, etc.), qualify them, and connect them directly to your sales team on the phone. Of the many features and benefits this smart lead distribution generates, the key benefit we like to focus [...]

By |2018-08-06T12:23:32+00:00August 1st, 2018|Lead|0 Comments

Six lead distribution best practices

Great, you’ve got enough leads coming in to establish a pipeline of sustainable revenue for your business! Now you start wondering - what’s the best way to distribute leads to your sales team in order to maximize conversions? As we speak, over a million sales leads and customer queries are making their way from websites [...]

By |2018-07-09T18:59:28+00:00July 9th, 2018|Lead|0 Comments

Generate Facebook Leads Instantly on Your Phone

Lucep is happy to announce the launch of an exciting new addition. Now you can generate Facebook leads instantly on your phone with Lucep whenever someone fills up a Facebook Lead Ads form.  As a how-to on setting up and using Facebook Lead Ads campaign to generate leads and contacting them instantly, we're sharing [...]

By |2018-07-12T19:41:16+00:00June 19th, 2018|Insurance, Lead, Marketing|0 Comments

How Instant Response to Facebook Drives Prineville Economic Development

Earlier this month, Facebook added the eleventh data center to their massive data operations in Henrico, VA. It's so vast that it will need 22,000 miles of fibre-optic cables, and it will all be powered by 100% clean and renewable energy, enabling Facebook to continue keeping their carbon footprint down to a minimum. Each of these [...]

By |2017-12-14T09:31:11+00:00December 14th, 2017|Lead|0 Comments

3 steps to build a B2B prospecting platform

B2B sales prospecting is simpler than selling directly to consumers, but the engagement has to be on a more personal level. It's hard to reach decision makers through blanket ad campaigns that target the whole market. You have to work harder and personalize your approach to target every single decision maker, or at least a [...]

By |2017-11-24T15:20:36+00:00October 4th, 2017|B2B, Lead|0 Comments

5 ways to understand website visitor experience and B2B conversions

Lucep is a B2B service provider that generate leads and conversions online, and it's one of the hardest things to do on the web today. On top of that, we get to track the leads generated on all our client websites, so we have visitor data and analytics flowing through by the millions. The experience [...]

By |2017-09-25T18:52:33+00:00September 25th, 2017|B2B, Lead|0 Comments

Six building blocks for increasing B2B lead conversion

As a start, let me tell you that Lucep will increase your B2B lead conversion rate, and that's what this post is all about. What we do is enable your sales team to respond instantly to leads, which is one of the six building blocks for increasing B2B lead conversion. Let's look at all six [...]

By |2017-09-19T18:49:27+00:00September 19th, 2017|Lead|0 Comments