This tag focuses on providing information regarding inbound marketing and inside sales.
B2B marketing is far more targeted and personalized as compared to casting a wide net to attract consumers and end users. You may be getting leads from advertising, cold calls to businesses in your niche, and through field sales agents in your city who go around visiting prospects in person. But this niche B2B marketing [...]
One of the things that sales managers and CEOs have to decide while setting up an inside sales operation is the script. Do your sales reps need a script, or is your product or solution too complex to be marketed and sold using the same script over and over again to different customers? You don't [...]
Michael Halper is the founder and CEO of SalesScripter, LLC, a web-based application that will help you develop your sales playbook. Learning from the telesales operation for which he made cold calls for clients, Michael developed the SalesScripter platform to automate the process of taking clients through a series of questions to come up with [...]
A lead called within 5 minutes of requesting information is over 10 times more likely to answer, and is 4 times more likely to qualify as opposed to leads called in half an hour. But you can’t provide this kind of instant response for the volume of queries handled by a call center team... unless [...]
As part of an effort to provide value for our customers and readers, Lucep regularly seeks out tips and guidance from sales industry professionals and topic experts. Today, we bring you something that every inside sales professional needs to know - best practices shared with us by a sales expert who is also one of the [...]
According to a recent Knowledge Tree study that tracked sales team performance, reps who received at least three hours of training per month exceeded their targets by 7%, increased revenue by 25%, and raised the close rate by a stunning 70%. The benefits of providing ongoing coaching to your reps is now widely accepted, [...]
Art Sobczak and his firm Business By Phone Inc., has helped hundreds of thousands of salespeople generate untold millions by showing them how to sell and do business successfully on the phone. Art is famous for his “no-nonsense” style approach to sales. He provides methods and techniques that are non-salesy and non-gimmicky to make sure [...]
