Before we get to the part about how to implement click to call, you should know why you need this cloud telephony system on your website.
The typical conversion rate of a website (may differ by industry) is between 2-3%, which means around 97-98% of your website visitors don’t convert into leads.
It doesn’t mean all of them are not potential buyers. It just means that your website has not been able to engage many of your potential leads and motivate them enough to contact you.
Whatever the reason, the solution is to make it easier for website visitors to contact you. Only those who are highly motivated (by free offers, trials, discounts, etc.) or in dire need of your product will take the trouble to go to a ‘Contact Us’ page, find your contact details, and then call you, email you or fill up a web form.
One solution, which many website templates allow by default now, is to include your contact details (name, address, phone, email, social media, etc.) in the header and/or footer of every page. Even that requires your visitors to take the initiative to call or email you.
But a buyer today wants to feel valued, which happens only when the seller (that’s you) chases them. How do you chase a visitor who is supposed to call you, but a lot of them won’t call you? To make this happen without it being a cold call, you need to make use of a click to call tool.
Ways to implement click to call on your website
1. Add the tel schema. Simple html tag that makes any text or image such as a phone number or icon clickable, and will result in the number being dialed when tapped on a smartphone.
2. Get a cloud telephony number from a service provider such as Twilio or Nexmo, and make use of the code they give you.
3. Add a callback widget to your website template. This is what we do.
What Happens After You Add Click to Call On Your Website
Once you have the Lucep widget and app duo working on your site, you will see an instant jump in lead generation and conversions.
Based on the data we get, Lucep users see a 70% increase in first contact rate, a 50% increase in first meeting rates, and a 200% increase in sales volume.
How does Lucep trigger such a dramatic improvement in leads online? The secret that unlocks these leads is instant response.
Click to Call and Instant Response On Your Website
The key benefit you get when you start using Lucep is the ability to respond instantly within seconds. Specifically, Lucep will enable you to respond to leads within 60 seconds. When you or your sales team member gets a callback request from a website visitor, you need to call them back instantly. Did you know that 63% of buyers give their business to the first caller who responds? Even if you are not able to close the deal instantly, you get a huge advantage (see infographic below) over your competitors who aren’t so prompt at responding to leads.
So that’s how click to call works on your website. You make it easy for people to contact you. Then call back within 5 minutes, and you are 7 times more likely to qualify the lead than those who respond within an hour, and 60 times more likely than those who respond after 24 hours or more.