Lucep is a B2B service provider that generate leads and conversions online, and it’s one of the hardest things to do on the web today. On top of that, we get to track the leads generated on all our client websites, so we have user data and analytics flowing through by the millions.
The experience of sifting through the data for each client, and suggesting ways in which they can improve their website and their marketing and sales metrics, has unearthed some trends that every B2B site can follow.
These are the top 5 ways to understand the user experience on your website, and how it is impacting your B2B conversions.
1. Run a website performance check.
How much traffic does your website get, compared to, say, Google? Google is No.1 on Alexa’s ranking system.What is your rank? What is your reach – how many people has your website been able to reach? How fast is your website?
Page loading time makes a huge difference to the amount of traffic you get from search engines, the number of users who bounce right off after hitting a page on your site, and the conversions you get (or lose) as a result of website performance issues. You can easily find fixes to all these issues – browser caching, server response time, image optimization, render-blocking scripts, etc.
Use our free website grader tool to find out all this, and the fixes that you need to improve your B2B website user experience and conversions.
2. Use landing pages and do A/B testing.
A Hubspot study on landing pages says that, as a SaaS website, we need to create at least 40 landing pages in order for it to have a significant impact on B2B conversions. You won’t see much of an impact with the first 10-15 landing pages, or even the second lot of 15-30. But you’ll start seeing traffic surges after that with each new landing page.
Once you have enough landing pages, it’s likely that you’ll have a sufficient amount of traffic to do A/B split testing on the pages. Create variants (it’s pretty easy using one of the aforementioned tools) and see which page is more user-friendly and is generating more leads and conversions.
We’ve been trying some of these tips I’m sharing with you. An Unbounce landing page was getting a decent amount of click-thrus and generating conversions, but the conversion rate could have been better. We fixed this with a variant that has the sign up box above the fold, which is getting a conversion rate that is nearly 10 times higher.
3. Use push notifications.
Push notifications enable you to send browser and mobile notifications afterwards to people who visit your website. Segment your push list, and send notifications based on behaviour and interests, much as you would to a subscriber mailing list. In fact, you can sync it with your mailing list on platforms such as MailChimp.
Make use of push notification service providers such as Izooto. All you have to do is sign up and add a tracking code to your website templates.
You can also customize the look, feel and text of each push notification. They’ll provide access to a dashboard and reports that show you the number of notifications delivered, clicks, CTR, etc.
According to an Izooto representative to whom I spoke, use of their push notification system will increase your B2B conversions by up to 15-20%.
4. Talk to your customers.
Moving your website users from web to phone is by far the best way we recommend for increasing B2B conversions. Based on user data from our top performing clients who generate the most number of callback requests, you can increase lead generation by up to 47%, and the lead conversion rate will go up by up to 72% once you start talking to your customers using a click to call tool, instead of a contact form that nobody makes use of.
5. Hire or consult a website user experience design expert.
If you’re still reading this, then (thank you, first of all) let me take a guess at what you read above.
5 ways to understand website user experience and B2B conversions…Lucep is a B2B service provider…The experience of sifting…SEO+UX…How much traffic does your website get, compared to, say, Google? Google is No.1 on Alexa’s ranking system.What is your rank?… Page loading time makes a huge difference to the… you get from search engines…Use our free website grader tool…https://lucep.com/compare-me 2. Use landing pages and do A/B testing A Hubspot study on landing pages says that, as a SaaS website, we need to create at least 40 landing pages…You can use the Hubspot landing page creator,…Unbounce and Landingi…Once you have enough landing pages, it’s likely…7566…71 conversions… .94% conversion rate…We’ve been trying some of these tips I’m sharing with you. As you can see above, this Unbounce landing page is getting a decent amount of click-thrus…Push notifications enable you to send browser and mobile notifications…Segment your push list…Make use of push notification service providers such as Izooto. All you have to do…izooto.com wants to show notifications. Allow block..use web push notifications to drive traffic and sales…You can also customize the look, feel…According to an Izooto representative to whom I spoke…increase your B2B conversions by up to 15-20%…4. Talk to your customers…increasing B2B conversions… Based on the user data…47%, and the lead conversion rate will go up by up to 72%… once you start talking to your customers using a click to call tool, instead of a contact form … Migration Zone…Milind Kulkarni…Sebastian Bensi HairoCraft…5. Hire or consult a website user experience design expert
Which brings us this paragraph which you just read in its entirety. Now you have to do this for every page and post you have on your website. If people aren’t reading what you have written, then there’s not much chance of it helping increase conversions, is there?