This is Frank. He does Omnichannel Banking.
He rarely goes into bank branches. Instead he logs into online banking on his laptop on the way to work. He’ll then settle in when he arrives at the office with a coffee and his iPad. He looks over the latest articles in Linkedin, online magazines, and Facebook.
For the remainder of his day, Frank alternates between his desktop and mobile phone anytime he needs to learn more about financial products or access his accounts.
The thing is that Frank’s multichannel banking throughout the day adds up into a single customer journey.
Omnichannel banking that enables this brand experience is the key to your branch transformation strategy, and this is what we do for you.