/Tag:Lead management

This tag is to show companies better ways to manage their leads so that they can increase their conversion rates and earn more revenue for the business

What is Your Online Sales Funnel, and How it Helps Increase Sales

Your online sales funnel is a depiction of the various stages that all your website leads are in, at any given time. Each company has its own sales process, so qualified leads being chased down by your sales team are in different stages of the process. Knowing where these leads are tells you where [...]

By |2016-12-19T12:37:35+00:00December 19th, 2016|B2B, Marketing, Sales|0 Comments

Align Marketing and Sales by Defining Qualified Leads – MQLS and SQLs

It's acceptable for every company to have it's own definition of exactly what constitutes a lead for you. We'll come back to this, but for the moment, let's skip past it and drill down to marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). The question here is - do your marketing and sales departments agree [...]

By |2018-12-04T00:18:50+00:00December 12th, 2016|Lead|0 Comments

Guide to Getting your First Lead Tracking Software

The fact that you're looking for lead tracking software is a good thing. It means your business is growing fast enough that you are not able to keep track of every lead manually. But before you start deciding what to download, install or buy, take a step back to consider the goals. The primary [...]

By |2016-12-12T18:05:54+00:00December 12th, 2016|B2B|1 Comment

Creating the Right Sales Process for Your Organization

In this post, I'm going to address the single most important concern for every sales manager heading up a fledgling team of SDRs and/or sales reps. Is what you are doing now, or planning to do, the right sales process for your organization? The answer is in your sales and revenue growth charts. Specifically, [...]

By |2016-12-08T18:00:15+00:00December 7th, 2016|B2B, Sales|0 Comments

Sales Prospecting Tips From the Experts

One of the things we do to add value to this blog is to let sales experts do the talking on key issues that are important for people in Sales. Prospecting and cold calling rank very high on the list, so we have collected some highly valuable tips and advice for you on these topics [...]

By |2017-08-23T11:41:51+00:00December 7th, 2016|B2B, Sales|0 Comments

What is Marketing ROI, and Why is it Difficult to Measure?

One of the things that you need to do for a marketing campaign is to figure out the budget and the ROI on that spend, before you go pour money into it. Calculating this ROI needs you to take into account not just basic campaign revenue and the spend, but also several other variables and metrics [...]

By |2016-12-08T18:02:14+00:00November 23rd, 2016|B2B, Marketing, Sales|0 Comments

Top 5 Online Marketing Channels Your Campaign Should Cover

Ideally, your business needs to have a presence on all the online marketing channels that your customers are on. But if you had to make a choice to focus a limited marketing budget, it would be better to pick the top channels that will give you the highest ROI on [...]

By |2018-11-22T16:26:02+00:00November 22nd, 2016|B2B, Marketing, Sales|5 Comments

How to Get Prospects to Reveal Budgets Up Front

You need a standard sales pitch, but you can't stick to the script when it comes to getting prospects to reveal their budgets. It has to be done at the right moment. If you do it too early, it may kill the deal since no one will commit a budget to something they don't know [...]

By |2016-12-08T18:05:52+00:00November 15th, 2016|B2B, Marketing, Sales|0 Comments

Essential Components of the Right Sales Pitch

Statistics from a study published by the Harvard Business Review suggest that 90% of B2B buyers say they never respond to cold outreach. If a majority of potential B2B buyers are reluctant to even have a conversation, it makes the job of the average cold caller a lot tougher. In fact, let’s go with the [...]

By |2018-12-11T11:58:50+00:00November 15th, 2016|B2B, Marketing, Sales|0 Comments

How PPC Targeting Works and How to Improve It

If you have a website, it's a good bet that you will soon start looking at PPC as a way to increase website traffic. It's the logical thing to do while your SEO experts tinker around with your site and tell you that it will take a year for you to start seeing more Google [...]

By |2016-12-08T18:08:14+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments