/Tag:Lead generation

This tag talks about one of the biggest issues facing B2B companies online. How to generate high quality leads for their business. Here we offer advise and tips on how to do this.

How to Increase Outbound Sales with Efficient Cold Calling

Nine years ago, it took 3.68 attempts on average to reach a prospect through cold calls. Today, it takes almost double that (8 calls). It just keeps getting harder, which raises a key question - “Is cold calling still effective?” At the moment, it is  stillvery much alive and an important sales technique for [...]

By |2018-11-24T20:19:48+00:00November 15th, 2016|Sales|0 Comments

How to Get Prospects to Reveal Budgets Up Front

You need a standard sales pitch, but you can't stick to the script when it comes to getting prospects to reveal their budgets. It has to be done at the right moment. If you do it too early, it may kill the deal since no one will commit a budget to something they don't know [...]

By |2016-12-08T18:05:52+00:00November 15th, 2016|B2B, Marketing, Sales|0 Comments

Essential Components of the Right Sales Pitch

Statistics from a study published by the Harvard Business Review suggest that 90% of B2B buyers say they never respond to cold outreach. If a majority of potential B2B buyers are reluctant to even have a conversation, it makes the job of the average cold caller a lot tougher. In fact, let’s go with the [...]

By |2018-12-11T11:58:50+00:00November 15th, 2016|B2B, Marketing, Sales|0 Comments

How to Find What Content You Should be Producing

The importance of content creation and marketing cannot be overemphasized in terms of your online marketing and sales strategy.  The stats, from the Content Marketing Institute, speak for themselves: 200 million people now use ad blockers; 7.8 times more website traffic for content marketing leaders; Content marketing costs 62% less than outbound marketing, but generates [...]

By |2018-11-22T22:33:34+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

How PPC Targeting Works and How to Improve It

If you have a website, it's a good bet that you will soon start looking at PPC as a way to increase website traffic. It's the logical thing to do while your SEO experts tinker around with your site and tell you that it will take a year for you to start seeing more Google [...]

By |2016-12-08T18:08:14+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

3 Quick-win Strategies to Fill Your Sales Funnel With Qualified Traffic

There are two ways to get more online sales from your website. You can get more traffic and/or try to increase your conversion rate. This second part is far more effective, because you simply have to focus on the right kind of visitors who are more likely to convert. The median conversion rate for B2B [...]

By |2016-12-08T18:08:44+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

5 Companies That are Killing it at Content Marketing

CMOs at the largest technology companies report that building out content marketing as a competency is now the second most important initiative for their organizations, only behind measuring ROI. According to the latest DemandGen report based on a content preferences survey, a full 51% of B2B buyers now rely more on content to research to [...]

By |2017-03-02T18:18:25+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

5 Reasons Why Your Visitors Are Not Contacting You

Website conversion rates typically vary from 2-10%, depending on the industry you are a part of and the ability of your website to engage and convert visitors into leads and sales. Thing is that not all visitors are ready to buy right off the bat. You still need to be able to stay in touch [...]

By |2018-11-23T19:42:32+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

Top 5 Tips on How to Respond to Leads

The median conversion rate for B2B websites is 2.23%. If you happen to be among the top 25% of B2B businesses that are very good at website marketing, you may convert at 4.31%. But the top 10% convert far better at 11.70%. How do you get from 2.23% to 11.70%? It's mostly about establishing a [...]

By |2016-12-08T18:12:32+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

Best Marketing Strategies to Stay Within Your Marketing Budget

Offline and online marketing are now pretty much inseparably merged under a single strategy that flows after leads are moved from the physical realm to digital platforms, if they're not already there. This according to the latest annual Gartner CMO Spend Survey, which states that 98% of marketers affirm that online and offline marketing are [...]

By |2016-12-08T18:13:39+00:00November 3rd, 2016|B2B, Marketing, Sales|0 Comments