This tag talks about one of the biggest issues facing B2B companies online. How to generate high quality leads for their business. Here we offer advise and tips on how to do this.
Nine years ago, it took 3.68 attempts on average to reach a prospect through cold calls. Today, it takes almost double that (8 calls). It just keeps getting harder, which raises a key question - "Is cold calling still effective?" At the moment, it is still very much alive and an important sales technique [...]