/Tag:content marketing

This tag is for articles that are focused on helping those who need to understand a bit more about content marketing

Case Studies – Digital Marketing Strategies of B2B Powerhouses like Maersk, PIXAR and Fisher Tank

A recent Forrester Research study on “Building The B2B Omni-Channel Commerce Platform Of The Future” shows that B2B buyers expect the same range of omni-channel buying options they enjoy as consumers. This is why almost half (49%) prefer to use consumer websites for work-related purchases. Digital marketing strategies targeting B2B customers are actually quite difficult [...]

By |2018-11-24T16:59:02+00:00October 31st, 2016|B2B, Marketing|0 Comments

Lucep Client Study – Engaging Content Generates More Leads and Sales Online

In this article, I would like to share some valuable data-driven insight on the effectiveness and ROI of your lead generation process. We have the privilege of analyzing a lot of data coming in from clients in different sectors such as SaaS and B2B. So one of the things we did was take a close [...]

By |2018-11-23T00:35:35+00:00August 3rd, 2016|B2B, Marketing, Sales|2 Comments