/Tag:content marketing

This tag is for articles that are focused on helping those who need to understand a bit more about content marketing

Online Marketing Tools to Track Website Leads

A lead tracking tool will help you understand where a lead stands in your marketing and sales funnels, and follow the path that they take through your campaigns and website pages, all the way from being an unknown website visitor to a lead and then a customer. The good thing about the latest cutting-edge [...]

By |2018-11-24T16:55:18+00:00November 3rd, 2016|Marketing|0 Comments

Case Studies – Digital Marketing Strategies of B2B Powerhouses like Maersk, PIXAR and Fisher Tank

A recent Forrester Research study on “Building The B2B Omni-Channel Commerce Platform Of The Future” shows that B2B buyers expect the same range of omni-channel buying options they enjoy as consumers. This is why almost half (49%) prefer to use consumer websites for work-related purchases. Digital marketing strategies targeting B2B customers are actually quite difficult [...]

By |2018-11-24T16:59:02+00:00October 31st, 2016|B2B, Marketing|0 Comments

Lucep Client Study – Engaging Content Generates More Leads and Sales Online

In this article, I would like to share some valuable data-driven insight on the effectiveness and ROI of your lead generation process. We have the privilege of analyzing a lot of data coming in from clients in different sectors such as SaaS and B2B. So one of the things we did was take a close [...]

By |2018-11-23T00:35:35+00:00August 3rd, 2016|B2B, Marketing, Sales|2 Comments