/Tag:content marketing

This tag is for articles that are focused on helping those who need to understand a bit more about content marketing

No time to create B2B content? Top 10 ways to overcome this problem

Content marketing is one of the biggest rising trend that a majority of B2B marketers want to do more of this year and in the future. It works because useful content can attract your customers to your website and helps generate leads. The dilemma is that you have a business to run, and will have [...]

By |2017-10-06T15:56:09+00:00October 6th, 2017|B2B|0 Comments

5 ways to understand website user experience and B2B conversions

Lucep is a B2B service provider that generate leads and conversions online, and it's one of the hardest things to do on the web today. On top of that, we get to track the leads generated on all our client websites, so we have user data and analytics flowing through by the millions. The experience [...]

By |2019-05-24T18:02:48+00:00September 25th, 2017|B2B, Lead|0 Comments

Content Curation Best Practices From Pawan Deshpande, CEO, Curata

Pawan Deshpande is founder and CEO of content curation and marketing platform Curata, Inc. Before founding Curata, Pawan has held software engineering and research positions at Microsoft and Google, in between research done at the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL). He holds several patents in areas such as social networking and machine [...]

By |2017-09-22T13:39:02+00:00September 22nd, 2017|Marketing|0 Comments

How to avoid marketing fatigue for email, cold calling and content

Whichever your industry, there's a finite limit to the number of B2B connections you can make. After some time, the leads are harder to come by and you have to focus more on customer marketing and branding to keep yourself on the radar of your B2B buyers. This is where marketing fatigue sets in, and [...]

By |2017-09-19T18:48:53+00:00September 19th, 2017|B2B, Marketing|0 Comments

How to Quickly Engage Your Customers

Engaging customers on all channels that they are present on is one of the new realities of online marketing. You have to engage your customers on your website, social media, email, by phone, in person, through referrals, influencers, events and all other such channels. Listed below are 5 quick ways that will help you quickly [...]

By |2017-09-19T18:45:59+00:00September 19th, 2017|Customer|0 Comments

Our 50 Favourite Sales Blogs for 2019

Email Address * Lucep sales propecting ebook, with enterprise sales tips from the world's leading sales coaches and experts. We spend way too much time reading articles and blog posts on sales written by experts and industry leaders. It's time well spent though, and has provided a lot of valuable input that has gone into [...]

By |2018-12-14T13:02:28+00:00August 7th, 2017|Sales|0 Comments

Social Media Marketing Tips – How to Go From 0 to 6 Million Followers

Social media marketing is now probably the most important online marketing channel. Having a ton of fans and followers who instantly share everything you post and make it go viral is arguably more important than SEO and all the traffic you get from search engines. So how would you like some social media marketing tips [...]

By |2017-05-17T14:20:51+00:00March 10th, 2017|Marketing|0 Comments

Get Better Engagement Through No Programming Call Back

Creating engaging content is now an essential part of every online marketing strategy for getting more leads online. There’s a very strong connection between the quality of content a website has and it’s lead generation rate, conversion rate, average page views, bounce rate and other key metrics. Now I want to take this a [...]

By |2017-02-20T10:50:42+00:00February 20th, 2017|B2B, Marketing|0 Comments

Who is Your Target Market – Consumer, SME or Enterprise?

One of the things we do on this Lucep blog is to increase engagement through target marketing. You will find many articles on the blog about this process, including the importance of engaging content and the process of creating a content plan for your website. If you read the aforementioned two articles, one common [...]

By |2017-02-15T12:16:58+00:00February 13th, 2017|Customer, Marketing, SEO|0 Comments

Online Marketing Tools to Track Website Leads

A lead tracking tool will help you understand where a lead stands in your marketing and sales funnels, and follow the path that they take through your campaigns and website pages, all the way from being an unknown website visitor to a lead and then a customer. The good thing about the latest cutting-edge [...]

By |2018-11-24T16:55:18+00:00November 3rd, 2016|Marketing|0 Comments