This tag is for articles that are focused on helping those who need to understand a bit more about content marketing
How to get more traffic and leads online? How to convert more leads into sales and revenue? These are common questions we get from small businesses and startups trying to get some traction. Lucep is technically a conversion rate optimization tool that will optimize your website customer engagement and lead conversions. But we like to [...]
Lucep, like every other service provider on the web, had to overhaul our privacy policy and incorporate GDPR compliance into our design before May 25. It showed us the difference between a standard policy and one that is really, truly meant to protect your users and their privacy. This is what I want to share [...]
As the chief executive officer of your company, it falls upon you to convey to your employees, customers, shareholders and other interested stakeholders what it is that you want them to do - to execute. Having your own blog is the perfect medium to disseminate these executive instructions, the company's mission and your vision on [...]
When it comes to B2B inbound marketing, the two things you need are social shares and a steady flow of relevant traffic to your website. It's easy to get website traffic, but not so easy to make it convert. Similarly, it's easy to get social shares, but converting them into clicks and leads is difficult. [...]
This is the final answer to our series on "Is Live Chat Dead?" Live Chat is Dead – Reason #5 Chat technology is so non-millennial Not being able to respond to leads in the right manner and at the right time means you are losing the lead. If a person leaves the website, they are [...]
This is the fourth answer to our series on “Is Live Chat Dead?” Live Chat is Dead – Reason #4 Live chats don’t belong to anybody You can never call live chat part of your own process. It can just be a jumbled up experience for customers that sacrifices the context and history of the [...]
This is the second answer to our series on "Is Live Chat Dead?" Live Chat is Dead - Reason #2 If automated, it’s just a heartless bot. The trouble in using LiveChat Bots by having all of it automated is that it still needs to be manned by a person. Such automation services shouldn’t be [...]
A mantra by definition is something like a charm. You keep repeating and it works every time. If you have a B2B business blog which generates leads, follow these three 3-letter mantras which will generate more and more leads, every time you use them. B2B The focus of a B2C blog targeting consumers is far [...]
If you have a business website, you'd like to see more visitors, more leads generated and more conversions. This requires a marketable website, which raises the question of what makes it more marketable. Let's take a look at a few of the prominent B2B solution provider websites that attract an indecently large amount of traffic [...]
According to content marketing statistics from PointVisible, which you can see on this inforgraphic from MarketingProfs.com, a full 89% of B2B marketers are already using content marketing as part of their strategy. More relevant is that 62% claimed to be more successful at it than they were a year ago. If you want to be more successful [...]
