/Tag:content marketing

This tag is for articles that are focused on helping those who need to understand a bit more about content marketing

CRO platforms for website optimization

How to get more traffic and leads online? How to convert more leads into sales and revenue? These are common questions we get from small businesses and startups trying to get some traction. Lucep is technically a conversion rate optimization tool that will optimize your website customer engagement and lead conversions. But we like to [...]

By |2018-08-18T01:23:33+00:00August 18th, 2018|Marketing|0 Comments

Is your digital marketing GDPR compliant or complacent?

Lucep, like every other service provider on the web, had to overhaul our privacy policy and incorporate GDPR compliance into our design before May 25. It showed us the difference between a standard policy and one that is really, truly meant to protect your users and their privacy. This is what I want to share [...]

By |2018-06-07T12:55:48+00:00June 6th, 2018|Customer, Marketing|0 Comments

7 CEO Blog Themes from Letters to Lethal Generosity

As the chief executive officer of your company, it falls upon you to convey to your employees, customers, shareholders and other interested stakeholders what it is that you want them to do - to execute. Having your own blog is the perfect medium to disseminate these executive instructions, the company's mission and your vision on [...]

By |2018-11-22T13:23:59+00:00March 16th, 2018|Customer|0 Comments

5 Mantras of B2B Inbound Marketing

When it comes to B2B inbound marketing, the two things you need are social shares and a steady flow of relevant traffic to your website. It's easy to get website traffic, but not so easy to make it convert. Similarly, it's easy to get social shares, but converting them into clicks and leads is difficult. [...]

By |2017-12-12T18:07:55+00:00December 12th, 2017|Sales|0 Comments

Three 3-Letter Mantras to Generate More B2B Leads From Your Blog

A mantra by definition is something like a charm. You keep repeating and it works every time. If you have a B2B business blog which generates leads, follow these three 3-letter mantras which will generate more and more leads, every time you use them. B2B The focus of a B2C blog targeting consumers is far [...]

By |2017-12-12T18:10:36+00:00October 13th, 2017|Sales|0 Comments

5 B2B Tips for creating a marketable website

If you have a business website, you'd like to see more visitors, more leads generated and more conversions. This requires a marketable website, which raises the question of what makes it more marketable. Let's take a look at a few of the prominent B2B solution provider websites that attract an indecently large amount of traffic [...]

By |2017-12-12T18:11:29+00:00October 11th, 2017|Sales|0 Comments

The B2B content types that generate high quality leads

According to content marketing statistics from PointVisible, which you can see on this inforgraphic from MarketingProfs.com, a full 89% of B2B marketers are already using content marketing as part of their strategy. More relevant is that 62% claimed to be more successful at it than they were a year ago. If you want to be more successful [...]

By |2017-12-12T18:25:46+00:00October 10th, 2017|Sales|0 Comments