/Tag:B2B

All of the posts that have this tag are considered specifically for the B2B industry. This focuses on companies who’s primary customer are other businesses.

How Important is Salesforce CRM Integration for B2B SaaS Tools?

Lucep is currently in the process of setting up standard integrations and plugins with all the major CRM platforms and other sales tools. That's one of the reasons you've been reading a lot about CRMs and integration on this blog. Today, I want to share with you some data we have about the importance of [...]

By |2018-12-13T13:36:17+00:00June 27th, 2017|B2B, Product|0 Comments

Why Sales Strategy Should Direct Product Development

One thing we do here on the Lucep.com website is to bring sales experts over to talk about key issues such as sales strategy, prospecting, sales tools and more. As an offline extension of this process, Lucep is organizing a series of sales expert events in all our local and foreign markets. The goal [...]

By |2017-01-18T17:33:18+00:00January 18th, 2017|Sales|1 Comment

Creating the Right Sales Process for Your Organization

In this post, I'm going to address the single most important concern for every sales manager heading up a fledgling team of SDRs and/or sales reps. Is what you are doing now, or planning to do, the right sales process for your organization? The answer is in your sales and revenue growth charts. Specifically, [...]

By |2016-12-08T18:00:15+00:00December 7th, 2016|B2B, Sales|0 Comments

Content Marketing Strategy for Generating Leads Online

Considering the myriad ways in which you can attract website traffic and generate leads online, it makes sense to tick “All of the Above” when it comes to digital marketing. The only thing limiting you is the amount of resources you can bring to bear for content creation and marketing. If you're a startup like [...]

By |2016-12-08T18:01:11+00:00November 24th, 2016|B2B, Marketing, Sales|1 Comment

What is Marketing ROI, and Why is it Difficult to Measure?

One of the things that you need to do for a marketing campaign is to figure out the budget and the ROI on that spend, before you go pour money into it. Calculating this ROI needs you to take into account not just basic campaign revenue and the spend, but also several other variables and metrics [...]

By |2016-12-08T18:02:14+00:00November 23rd, 2016|B2B, Marketing, Sales|0 Comments

Top 5 Online Marketing Channels Your Campaign Should Cover

Ideally, your business needs to have a presence on all the online marketing channels that your customers are on. But if you had to make a choice to focus a limited marketing budget, it would be better to pick the top channels that will give you the highest ROI on [...]

By |2018-11-22T16:26:02+00:00November 22nd, 2016|B2B, Marketing, Sales|6 Comments

How to Get Prospects to Reveal Budgets Up Front

You need a standard sales pitch, but you can't stick to the script when it comes to getting prospects to reveal their budgets. It has to be done at the right moment. If you do it too early, it may kill the deal since no one will commit a budget to something they don't know [...]

By |2016-12-08T18:05:52+00:00November 15th, 2016|B2B, Marketing, Sales|0 Comments

Essential Components of the Right Sales Pitch

Statistics from a study published by the Harvard Business Review suggest that 90% of B2B buyers say they never respond to cold outreach. If a majority of potential B2B buyers are reluctant to even have a conversation, it makes the job of the average cold caller a lot tougher. In fact, let’s go with the [...]

By |2018-12-11T11:58:50+00:00November 15th, 2016|B2B, Marketing, Sales|0 Comments

How to Find What Content You Should be Producing

The importance of content creation and marketing cannot be overemphasized in terms of your online marketing and sales strategy.  The stats, from the Content Marketing Institute, speak for themselves: 200 million people now use ad blockers; 7.8 times more website traffic for content marketing leaders; Content marketing costs 62% less than outbound marketing, but generates [...]

By |2018-11-22T22:33:34+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

How PPC Targeting Works and How to Improve It

If you have a website, it's a good bet that you will soon start looking at PPC as a way to increase website traffic. It's the logical thing to do while your SEO experts tinker around with your site and tell you that it will take a year for you to start seeing more Google [...]

By |2016-12-08T18:08:14+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments