This tag is focused on helping B2B companies improve their online sales. With tips and advice on how companies can increase their sales pipeline and generate more revenue from the internet. This is very important for all of our customers.
One of the things that you need to do for a marketing campaign is to figure out the budget and the ROI on that spend, before you go pour money into it. Calculating this ROI needs you to take into account not just basic campaign revenue and the spend, but also several other variables and metrics [...]