/Tag:b2b marketing

This tag is about how B2B companies can improve their marketing. This can be both online and offline marketing as well as other aveneues that businesses can use to increase their customer’s awareness.

Top 5 Online Marketing Channels Your Campaign Should Cover

Ideally, your business needs to have a presence on all the online marketing channels that your customers are on. But if you had to make a choice to focus a limited marketing budget, it would be better to pick the top channels that will give you the highest ROI on [...]

By |2018-11-22T16:26:02+00:00November 22nd, 2016|B2B, Marketing, Sales|5 Comments

How to Get Prospects to Reveal Budgets Up Front

You need a standard sales pitch, but you can't stick to the script when it comes to getting prospects to reveal their budgets. It has to be done at the right moment. If you do it too early, it may kill the deal since no one will commit a budget to something they don't know [...]

By |2016-12-08T18:05:52+00:00November 15th, 2016|B2B, Marketing, Sales|0 Comments

Essential Components of the Right Sales Pitch

Statistics from a study published by the Harvard Business Review suggest that 90% of B2B buyers say they never respond to cold outreach. If a majority of potential B2B buyers are reluctant to even have a conversation, it makes the job of the average cold caller a lot tougher. In fact, let’s go with the [...]

By |2018-12-11T11:58:50+00:00November 15th, 2016|B2B, Marketing, Sales|0 Comments

How to Find What Content You Should be Producing

The importance of content creation and marketing cannot be overemphasized in terms of your online marketing and sales strategy.  The stats, from the Content Marketing Institute, speak for themselves: 200 million people now use ad blockers; 7.8 times more website traffic for content marketing leaders; Content marketing costs 62% less than outbound marketing, but generates [...]

By |2018-11-22T22:33:34+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

How PPC Targeting Works and How to Improve It

If you have a website, it's a good bet that you will soon start looking at PPC as a way to increase website traffic. It's the logical thing to do while your SEO experts tinker around with your site and tell you that it will take a year for you to start seeing more Google [...]

By |2016-12-08T18:08:14+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

3 Quick-win Strategies to Fill Your Sales Funnel With Qualified Traffic

There are two ways to get more online sales from your website. You can get more traffic and/or try to increase your conversion rate. This second part is far more effective, because you simply have to focus on the right kind of visitors who are more likely to convert. The median conversion rate for B2B [...]

By |2016-12-08T18:08:44+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

5 Companies That are Killing it at Content Marketing

CMOs at the largest technology companies report that building out content marketing as a competency is now the second most important initiative for their organizations, only behind measuring ROI. According to the latest DemandGen report based on a content preferences survey, a full 51% of B2B buyers now rely more on content to research to [...]

By |2017-03-02T18:18:25+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

How Call Back Solutions Drive Higher Conversion Rates

Allow me to ask you two simple questions, as a way to kickstart this discussion about how call back solutions can drive higher conversion rates. First, do you have a marketing budget for attracting visitors to your website? Second, do you have a marketing budget to convert those visitors who are already on your website? [...]

By |2018-11-24T20:21:28+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

5 Reasons Why Your Visitors Are Not Contacting You

Website conversion rates typically vary from 2-10%, depending on the industry you are a part of and the ability of your website to engage and convert visitors into leads and sales. Thing is that not all visitors are ready to buy right off the bat. You still need to be able to stay in touch [...]

By |2018-11-23T19:42:32+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments

Top 5 Tips on How to Respond to Leads

The median conversion rate for B2B websites is 2.23%. If you happen to be among the top 25% of B2B businesses that are very good at website marketing, you may convert at 4.31%. But the top 10% convert far better at 11.70%. How do you get from 2.23% to 11.70%? It's mostly about establishing a [...]

By |2016-12-08T18:12:32+00:00November 8th, 2016|B2B, Marketing, Sales|0 Comments