/Tag:b2b marketing

This tag is about how B2B companies can improve their marketing. This can be both online and offline marketing as well as other aveneues that businesses can use to increase their customer’s awareness.

Easy Click to Call and More Tools to Build Website Traffic

The beauty of the web is that the next stage of innovation and technological advancements is necessitated by the excessive growth of the previous phase. The reference here is that the increasing popularity of easy click to call is caused by the massive growth of pay per click ads on the web. These ads [...]

By |2018-11-22T16:14:41+00:00January 16th, 2017|B2B, SEO|0 Comments

Best Click to Call Option For Website Marketing

Website conversion rates typically range in between 2-3%. On the other hand, the conversion rates for inbound phone leads are closer to 50%. BIA/Kelsey has even predicted that inbound sales calls are set to more than double over the next two years. So it’s very important to bring your website visitors over from the site [...]

By |2018-11-23T16:23:30+00:00January 9th, 2017|B2B, Marketing|0 Comments

Sales Enablement Tips to Maintain Consistency

What does sales enablement mean? Sales and enablement are both simple words. But taken together, they form a potent combination that is hard to define because there is so much that comes under it. Let's take a crack at defining sales enablement before we get started on the tips. Sales Enablement Definition [...]

By |2016-12-27T13:47:28+00:00December 27th, 2016|B2B, Marketing, Sales|0 Comments

Is a Digital Marketing Team Necessary For my Business

A full 52% of B2B buyers now say they expect half of their purchases to be made online within the next two years. With consumers and B2B buyers now on the web and mobile, the drive to get more leads online has forced companies to pursue a “digital-only” marketing strategy instead of one that [...]

By |2016-12-12T18:45:06+00:00December 12th, 2016|B2B, Marketing|0 Comments

What is Integrated Marketing

You may already be doing this, but without actually putting a label to it. That's mostly because the definition of what is integrated marketing keeps shifting to keep up with changes in customer behavior, new communication platforms, and arrival of disruptive sales and marketing technologies. Shifting Definition of Integrated Marketing This is the current wikipedia [...]

By |2018-11-23T20:03:49+00:00December 12th, 2016|B2B|0 Comments

5 Best Sales Approaches to Increase Sales

Increase sales now - Talk to your customers - Free trial   Evangelistic Approach to Increase Sales Taking an evangelistic approach to increasing lead generation and conversions is now a commonly accepted sales tactic. The idea is to educate potential customers about the value they can get out of your concept and technology, [...]

By |2019-06-14T18:22:25+00:00December 7th, 2016|Sales|1 Comment

Creating the Right Sales Process for Your Organization

In this post, I'm going to address the single most important concern for every sales manager heading up a fledgling team of SDRs and/or sales reps. Is what you are doing now, or planning to do, the right sales process for your organization? The answer is in your sales and revenue growth charts. Specifically, [...]

By |2016-12-08T18:00:15+00:00December 7th, 2016|B2B, Sales|0 Comments

Sales Prospecting Tips From the Experts

One of the things we do to add value to this blog is to let sales experts do the talking on key issues that are important for people in Sales. Prospecting and cold calling rank very high on the list, so we have collected some highly valuable tips and advice for you on these topics [...]

By |2017-08-23T11:41:51+00:00December 7th, 2016|B2B, Sales|0 Comments

Content Marketing Strategy for Generating Leads Online

Considering the myriad ways in which you can attract website traffic and generate leads online, it makes sense to tick “All of the Above” when it comes to digital marketing. The only thing limiting you is the amount of resources you can bring to bear for content creation and marketing. If you're a startup like [...]

By |2016-12-08T18:01:11+00:00November 24th, 2016|B2B, Marketing, Sales|1 Comment

What is Marketing ROI, and Why is it Difficult to Measure?

One of the things that you need to do for a marketing campaign is to figure out the budget and the ROI on that spend, before you go pour money into it. Calculating this ROI needs you to take into account not just basic campaign revenue and the spend, but also several other variables and metrics [...]

By |2016-12-08T18:02:14+00:00November 23rd, 2016|B2B, Marketing, Sales|0 Comments