/Tag:b2b leads

Our posts with this tag focus on tips and advice for companies on how to get more B2B leads for their business. This is usually around the area of bringing more leads to your website and helping to conver them.

Best Click to Call Option For Website Marketing

Website conversion rates typically range in between 2-3%. On the other hand, the conversion rates for inbound phone leads are closer to 50%. BIA/Kelsey has even predicted that inbound sales calls are set to more than double over the next two years. So it’s very important to bring your website visitors over from the site [...]

By |2018-11-23T16:23:30+00:00January 9th, 2017|B2B, Marketing|0 Comments

Expert Tips to Manage Your Sales Process

  Lucep has already shared tips from sales experts on creating the right sales process for your organization. Now let’s look ahead at what sales tips the experts have to help you manage your process. Targeted Lists and Personalization     The first step in generating targeted lists of leads is to come [...]

By |2018-11-22T23:35:57+00:00December 27th, 2016|B2B, Sales|0 Comments

Sales Enablement Tips to Maintain Consistency

What does sales enablement mean? Sales and enablement are both simple words. But taken together, they form a potent combination that is hard to define because there is so much that comes under it. Let's take a crack at defining sales enablement before we get started on the tips. Sales Enablement Definition [...]

By |2016-12-27T13:47:28+00:00December 27th, 2016|B2B, Marketing, Sales|0 Comments

How to Manage Your Sales Team

The two main approaches to sales team management are activity- and results-based management. CEOs and sales managers will lean towards a results-oriented approach, but your sales representatives will be happier fulfilling the activities you hand out to them. Regardless of how you choose to manage your sales team, what you need after that is: A) [...]

By |2018-11-23T16:51:35+00:00December 19th, 2016|B2B, Lead, Sales|0 Comments

Align Marketing and Sales by Defining Qualified Leads – MQLS and SQLs

It's acceptable for every company to have it's own definition of exactly what constitutes a lead for you. We'll come back to this, but for the moment, let's skip past it and drill down to marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). The question here is - do your marketing and sales departments agree [...]

By |2018-12-04T00:18:50+00:00December 12th, 2016|Lead|0 Comments

Guide to Getting your First Lead Tracking Software

The fact that you're looking for lead tracking software is a good thing. It means your business is growing fast enough that you are not able to keep track of every lead manually. But before you start deciding what to download, install or buy, take a step back to consider the goals. The primary [...]

By |2016-12-12T18:05:54+00:00December 12th, 2016|B2B|1 Comment

Creating the Right Sales Process for Your Organization

In this post, I'm going to address the single most important concern for every sales manager heading up a fledgling team of SDRs and/or sales reps. Is what you are doing now, or planning to do, the right sales process for your organization? The answer is in your sales and revenue growth charts. Specifically, [...]

By |2016-12-08T18:00:15+00:00December 7th, 2016|B2B, Sales|0 Comments

What is Marketing ROI, and Why is it Difficult to Measure?

One of the things that you need to do for a marketing campaign is to figure out the budget and the ROI on that spend, before you go pour money into it. Calculating this ROI needs you to take into account not just basic campaign revenue and the spend, but also several other variables and metrics [...]

By |2016-12-08T18:02:14+00:00November 23rd, 2016|B2B, Marketing, Sales|0 Comments

Top 5 Online Marketing Channels Your Campaign Should Cover

Ideally, your business needs to have a presence on all the online marketing channels that your customers are on. But if you had to make a choice to focus a limited marketing budget, it would be better to pick the top channels that will give you the highest ROI on [...]

By |2018-11-22T16:26:02+00:00November 22nd, 2016|B2B, Marketing, Sales|5 Comments