Customer LifeTime Value Calculator

Measure the profits your business makes from your customers

Performing in-depth customer lifetime value analysis is time consuming. You can get a back-of-the-envelope estimate using this easy calculator.

Average Selling Price

Purchase Frequency

Retention Rate (Please enter a value between 0 and 1 for percentage)

Lifetime Period

Your Customer LifeTime Value is

Your ideal customer acquisition cost is:

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