Covers all the posts that are about lead generation, response and management.

Align Marketing and Sales by Defining Qualified Leads – MQLS and SQLs

It's acceptable for every company to have it's own definition of exactly what constitutes a lead for you. We'll come back to this, but for the moment, let's skip past it and drill down to marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). The question here is - do your marketing and sales departments agree [...]

By |2018-12-04T00:18:50+00:00December 12th, 2016|Lead|0 Comments

How to Set Up An Instant Lead Response System

If you’re responding to sales leads manually, an instant response that helps you close the deal right away is a home run. You want to hit every ball out of the park, but it’s not going to happen. Unless, that is, you start using an instant lead response system. Before getting to the how [...]

By |2018-11-23T19:31:11+00:00December 12th, 2016|B2B, Lead|0 Comments

How to Shorten Lead Response Time

One of the key components of your lead management system or process is the way you respond to leads. The ideal lead response time varies by industry, but the benefits of fast response (relative to the competition) are pretty much universal. Studies published by Insidesales.com and HBR show that response within 5 minutes means [...]

By |2016-12-12T18:23:21+00:00December 12th, 2016|B2B, Customer, Lead, Uncategorized|0 Comments

How an Online Lead Conversion App Can Increase Your Sales

A lead is a prospective customer who wants to know more about your business, and it also reflects an interest or need they have in using your product or services. Without an effective lead management system or online lead conversion app to help you engage and nurture this interest that your prospects and leads [...]

By |2018-11-24T20:17:52+00:00October 17th, 2016|Lead, Sales|2 Comments

Ten Easy tricks to give your Online Conversion Rate a boost

Many of you might have come across the word conversion rate optimization, which is a method that helps you increase your conversion rate, viz, converting your online visitors into customers. So what actually do we mean by it? Conversion Rate:  It is the percentage of visitors which convert to complete a goal. You need to make [...]

By |2018-11-24T21:09:57+00:00October 6th, 2016|Lead|1 Comment