Posts about business to business (B2B) sales and marketing on Lucep.
This is a list of Big Auto-supported incubators and accelerators that are championing innovation and working with startups on everything from connected mobility to autonomous vehicles and smart city solutions. Before we get to the list, a bit of the backstory that explains why Lucep is writing about cars and automotive technology. Lucep was [...]
The thing about automating your marketing process is that any one tool can't function alone by itself. Automating social postings without automating the lead generation process is a waste. Getting sales leads into your inbox is a waste if you don't act on it instantly, for which you need an instant notification and lead response [...]
“A moment of truth is when you are faced with a choice of doing something in your favor or the client’s favor. If you choose the client’s best interest over your own, you pass a moment of truth.” - Author and sales expert Jeff Beals When it comes to B2B marketing to the C Suite, [...]
Content marketing is one of the biggest rising trend that a majority of B2B marketers want to do more of this year and in the future. It works because useful content can attract your customers to your website and helps generate leads. The dilemma is that you have a business to run, and will have [...]
B2B sales prospecting is simpler than selling directly to consumers, but the engagement has to be on a more personal level. It's hard to reach decision makers through blanket ad campaigns that target the whole market. You have to work harder and personalize your approach to target every single decision maker, or at least a [...]
Lucep is a B2B service provider that generate leads and conversions online, and it's one of the hardest things to do on the web today. On top of that, we get to track the leads generated on all our client websites, so we have visitor data and analytics flowing through by the millions. The experience [...]
There's a vast difference between B2C e-commerce sales and generating B2B business online on your website. The latter requires your pages to provide in-depth information that explains your business, product, brand and its applications and implementation. The detailed knowledge base is good for SEO purposes, but it not so good for conversions because people tend [...]
Getting a meeting with C-Suite executives is hard enough, but walking out of that meeting with a request for a proposal is even harder. Closing the deal is best not discussed at this point, but there are certain proven elements of B2B C-Suite marketing. Finding the right decision maker: When it comes B2B marketing, one [...]
B2B marketing is far more targeted and personalized as compared to casting a wide net to attract consumers and end users. You may be getting leads from advertising, cold calls to businesses in your niche, and through field sales agents in your city who go around visiting prospects in person. But this niche B2B marketing [...]
Lucep is in the business of selling a B2B sales tool, so we basically have to convince every client that we know how to help them sell more, and get more leads and conversions from their existing lead generation channels. Since we respond to requests for callbacks from hundreds of businesses from all parts of [...]
