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Three 3-Letter Mantras to Generate More B2B Leads From Your Blog

A mantra by definition is something like a charm. You keep repeating and it works every time. If you have a B2B business blog which generates leads, follow these three 3-letter mantras which will generate more and more leads, every time you use them. B2B The focus of a B2C blog targeting consumers is far [...]

By |2017-10-13T15:40:21+00:00October 13th, 2017|B2B|0 Comments

The B2B content types that generate high quality leads

According to content marketing statistics from PointVisible, which you can see on this inforgraphic from MarketingProfs.com, a full 89% of B2B marketers are already using content marketing as part of their strategy. More relevant is that 62% claimed to be more successful at it than they were a year ago. If you want to be more successful [...]

By |2017-10-10T16:15:07+00:00October 10th, 2017|B2B, Marketing|0 Comments

Calculate and Show B2B ROI to the C Suite

“A moment of truth is when you are faced with a choice of doing something in your favor or the client’s favor. If you choose the client’s best interest over your own, you pass a moment of truth.” - Author and sales expert Jeff Beals When it comes to B2B marketing to the C Suite, [...]

By |2017-10-06T16:02:10+00:00October 6th, 2017|B2B, Sales|0 Comments

No time to create B2B content? Top 10 ways to overcome this problem

Content marketing is one of the biggest rising trend that a majority of B2B marketers want to do more of this year and in the future. It works because useful content can attract your customers to your website and helps generate leads. The dilemma is that you have a business to run, and will have [...]

By |2017-10-06T15:56:09+00:00October 6th, 2017|B2B|0 Comments

3 steps to build a B2B prospecting platform

B2B sales prospecting is simpler than selling directly to consumers, but the engagement has to be on a more personal level. It's hard to reach decision makers through blanket ad campaigns that target the whole market. You have to work harder and personalize your approach to target every single decision maker, or at least a [...]

By |2017-10-04T17:22:26+00:00October 4th, 2017|B2B, Lead|0 Comments

5 ways to understand website visitor experience and B2B conversions

Lucep is a B2B service provider that generate leads and conversions online, and it's one of the hardest things to do on the web today. On top of that, we get to track the leads generated on all our client websites, so we have visitor data and analytics flowing through by the millions. The experience [...]

By |2017-09-25T18:52:33+00:00September 25th, 2017|B2B, Lead|1 Comment

How call to chat can anchor your B2B business

There's a vast difference between B2C e-commerce sales and generating B2B business online on your website. The latter requires your pages to provide in-depth information that explains your business, product, brand and its applications and implementation. The detailed knowledge base is good for SEO purposes, but it not so good for conversions because people tend [...]

By |2017-09-22T13:38:43+00:00September 19th, 2017|B2B, Marketing|0 Comments

Proven Elements of B2B C-Suite Marketing

Getting a meeting with C-Suite executives is hard enough, but walking out of that meeting with a request for a proposal is even harder. Closing the deal is best not discussed at this point, but there are certain proven elements of B2B C-Suite marketing. Finding the right decision maker: When it comes B2B marketing, one [...]

By |2017-09-22T13:37:23+00:00September 19th, 2017|B2B, Marketing|0 Comments

Missed opportunities in your B2B marketing

B2B marketing is far more targeted and personalized as compared to casting a wide net to attract consumers and end users. You may be getting leads from advertising, cold calls to businesses in your niche, and through field sales agents in your city who go around visiting prospects in person. But this niche B2B marketing [...]

By |2017-09-19T18:51:40+00:00September 19th, 2017|B2B, Marketing|0 Comments

Want to break into a specific B2B market? Here’s how…

Lucep is in the business of selling a B2B sales tool, so we basically have to convince every client that we know how to help them sell more, and get more leads and conversions from their existing lead generation channels. Since we respond to requests for callbacks from hundreds of businesses from all parts of [...]

By |2017-09-19T18:50:06+00:00September 19th, 2017|B2B, Sales|0 Comments