Website conversion rates typically range in between 2-3%. On the other hand, the conversion rates for inbound phone leads are closer to 50%. BIA/Kelsey has even predicted that inbound sales calls are set to more than double over the next two years. So it’s very important to bring your website visitors over from the site to a direct phone conversation. Adding a “call me” tool or button to your site gives a subtle push to this web to phone process.
In this article, I’m going to highlight the best click to call options you need in order to make your website marketing work better than ever.
Why You Need Click to Call on Your Website
Apart from conversion rate optimization, there are more reasons why you should consider adding click to call to your website functionality. Google recently commissioned a study on consumer attitudes regarding click to call within organic and paid mobile searches. The research showed that 70% of mobile searchers use click to call, which makes it an important channel to target search visitors.
An increasing number of leads and buyers use mobile phones to access your website, read your emails, respond to them, and finally buy your product on mobile too. It’s far easier for them to move seamlessly between an online experience to a phone call with the touch of a single button.
For example, you click on the button to request a callback, and the service calls both the user and the organizer and connects them. If you have a mobile-friendly website that doesn’t offer this kind of functionality, take a look at the different types of click to call options available and pick the best one.
Types of Click to Call
Google AdWords – Pay per Call
To meet the growing use of click to call among mobile users, Google AdWords has come up with two click to call features that are designed around two campaigns – call only campaigns and call extensions.
Google call extensions lets you add a phone number to your advertisements. Advertisers can add a phone number to their paid search ads, and they will automatically be displayed as click to call buttons on mobile devices.
Adding such call extensions to PPC ad campaigns can increase click through rates by 4-5%. Tapping or clicking the button lets them connect to your business directly.
Call only campaigns, on the other hand, are targeted to appear only on devices that can make a phone call, so it’s not a click/call ad but a “call only” ad.
This means the only call to action (CTA) is the call button. There will be no hyperlinks directing the user to visit a page on your website. These ads are ideal for businesses who prefer to connect with their customers directly over the phone.
Click2Call for Landing Pages and Websites
These are click2call buttons that you can add to any page on your website itself. They can be of any shape, size, and style, and often pop out as a form asking you to fill out your contact details in order for people running the website contact you.
Lucep click to call benefits:
- 47% increase in lead generation and 72% higher lead conversion rate;
- AI-powered smart lead distribution;
- Useful traffic analytics and in-depth lead data;
- Sales team performance reports;
- More satisfied customers happy with your instant response;
- Go global without opening new sales offices.
Use Lucep. Prospect to Customer in 5 minutes flat. Take the free trial now.
Integrate Click to Call With Your CRM
Another click to call option is to use CRM tools that include this functionality. A good example is Ring.io in Zoho CRM. This tool connects your sales reps to the lead, and shows popups with contextual information about the caller, while also offering voice and call recording features.
So, how do you decide the best click to call solution for your website out of this highly competitive list? With Lucep, you do get your own individual click to call button on your website, and it works very nicely for both web and mobile device users. You get an app that helps you connect your sales team instantly to your leads, and you can easily integrate Lucep with your CRM.